Our Community Marketing Solution enables marketers to define rules for selecting and promoting the most relevant user content, placing it contextually where it will have the most effect.
Consumer content was ranked as the #1 aid to a buying decision, cited by 91% of respondents. (Source: JC Williams Group)
In the Percussion CM System, even dynamic page elements such as this can be moved and replaced by non-technical users using drag and drop – avoiding lengthy template and page redesign processes.
63 percent of respondents said events were the most effective source for lead generation. (Source: MediaBuyerPlanner)
Percussion CM System allows marketers to edit the elements shown in rich media galleries. Marketers can create promotions and add, replace and sort existing promo elements.
83% of online shoppers would make purchases if sites offered increased interactive elements. (Allurent)
Our Community Marketing Solution pulls content from sites through any external RSS feed. Once configured, the captured news is filtered and placed automatically by the CM System.
Linking to external content implies market relevance and promotes your site within a broader social context.
The marketer is given control over rotation formats (linear, random), ad selection and placement directly within the Percussion CM System.
Nearly three out of four magazine publishers in Canada are using banner ads as a primary source of online revenue, according to Masthead magazine’s 2007 Online Publishing Survey.
A business user can fill out a form entering a Question and each of the possible Answers. The Poll is then formatted automatically and published to the site by the CM System.
Polls have a dual benefit on a site - marketers can gain insight into their visitors, and visitors can learn from the opinions of others.
Percussion’s Web Analytics Solution (used to sort Most Viewed) and Community Marketing Solution (used to collect comments and ratings) combine to provide this capability.
Consumer recommendations are the most credible form of advertising according to 78% of respondents. Source: Nielsen, “Word-of-Mouth the Most Powerful Selling Tool”