[White Paper] Top 3 Marketing Metrics You Should Track in Google Analytics
Measuring effectiveness is increasingly important to marketers who have to demonstrate clear ROI for the various tactics and channels included in their toolkits.
With plentiful data on visitors and prospects being easier to gather than ever, it's challenging to find and measure what's actually relevant to business and marketing outcomes.
This knowledge brief details the top three metrics marketers are be able to track in Google Analytics in order to demonstrate the impact of their work:
- Website traffic sources
- Visitor engagement
Learn about the most useful views in Google Analytics, and where to find each of them so you can generate more useful reports, and set measurable, actionable goals for your marketing plan.