Higher Education

Higher education marketers need websites that grow enrollment, engage alumni and donors, aid retention, and build recognition among peer institutions and the general public. Engaging these diverse audiences requires great content and the ability to create, optimize, and publish it quickly.

View our library of content marketing and website design resources, and use this section to find templates, ideas, and solutions specific to higher education.

Higher Education Web Content Management White Papers, Ebooks and Templates    

templates and tools

This document can serve as a foundation for the RFP you will use with your upcoming WCM system purchase.

templates and tools

Our Buyer's Guide for Higher Education will help you ask the right questions and and choose the right CMS.

Content Marketing Benchmarks Report

Diagnose the top problems and explore strategic CMS-based solutions and preventative measures to boost effectiveness.

Content Marketing Benchmarks Report

This paper discusses four pain points higher education institutions are grappling with and ways to address them effectively.

Higher Education Web Content Management Webinars and Presentations

Webinar Replay

Watch our webinar with Evergage to see how personalization can help you recruit students.

Webinar Replay

Interactive content, maps, and videos are some of the ways top brands have been engaging Millennials. Help them choose the right college, your college, by speaking their language.

Webinar Replay

View this webinar replay to make sure your college website complies with sections 504 and 508 of the Rehabilitation Act, and that you can extend full web and IT access to every student.

Webinar Replay

Lack of web strategy sending chills down your spine? Is it like walking in the dark and feeling movement in the shadows? Watch this webinar on how to get the gremlins out of your web strategy.

Webinar Replay

Watch VisionPoint Marketing explore the step-by-step process and share lessons learned from two of the largest institutions on the east coast.

Webinar Replay

Watch our webinar with CampusBird to see how interactive content and digital campus maps can help translate the campus visit experience to the web

Higher Education Web Content Management Case Studies

Lancaster Bible College

With Percussion, Lancaster Bible College gained control of their website content—delivering fresh, relevant and interactive content through multiple channels.

Norfolk State University

With over 300 websites to manage, the Norfolk State University web team needed a robust but easy to use content management system. Read the case study.