Web marketers in B2B and B2C industries want to generate more leads, improve conversion rates, and increase sales because their websites need to drive business growth. Having the right tools, skills, and people in place is critical to maximizing website effectiveness as a business driver.
Learn what role a website and a web content management system should play in your content marketing and other digital marketing efforts, and how they can make you a more effective marketer.
Learn how a web content management system can reduce digital marketing costs while increasing ROI.
Build a strong foundation for your content marketing efforts by following best practices for the start.
You create tons of content, but your sales team doesn't use it. Learn how to help them leverage it well.
BtoB Magazine surveyed 440 B2B marketing professionals about content marketing budget expectations, top channels, and best practices.