Content Marketing Benchmark Report
We're all a little addicted to content marketing. The challenge is that so many of us know content marketing is essential but there aren’t a lot of models to follow to ensure success.
That’s why we surveyed 132 people from B2B and B2C companies of all sizes. They shared their biggest challenges, measurement priorities and content goals.
Overall the survey validated a lot about what ails the content obsessed. But more critically it outlined three best practices we should all be following.
Read the full report to see where you can be improving your content strategy.