Webinar Replay: How to Build a Content Marketing Strategy That Works
Content marketing is more effective than traditional advertising at driving sales and customer engagement, but many marketers still don’t know how to get started. From developing content for blogs, webinars, and email campaigns, to creating customer personas, a winning content strategy has many parts.
Watch Dale Bertrand, president of Chimaera Labs, give actionable tips and strategies for using content marketing to support sales, SEO, PR, and more. You will learn:
- How to execute and promote an effective content marketing campaign
- Marketing strategies for specific types of content
- Software tools you can leverage for content marketing
- Where to get the scoop on your competition
Build a strong foundation for your content marketing efforts by following best practices for the start.