Content Strategy Template
Marketers with a documented content strategy report higher ROI for their content marketing efforts.
Inspired by the 2014 Content Marketing Benchmark Report and developed in collaboration with the Marketing Advisory Network, this comprehensive template will help you document every aspect of content strategy planning, content development, resource allocation, and success measurement.
Use this interactive document to:
- Define your content KPIs
- Capture a content inventory
- Map the buyer's journey
- Plan your editorial calendar
- Assign content responsibilities
- and more!
About Marketing Advisory Network
The Marketing Advisory Network brings strategic planning and hands-on marketing expertise to unleash the possible in your organization. We specialize in B2B, high growth environments that need practical advice to drive results. Our analytical expertise, combined with years of finely honed gut instinct, enables revenue growth, new opportunity identification, improved efficiencies and stronger collaboration between marketing and sales functions.