MacPhail Center for Music
Transformed Web Presence Shines as Content Owners Are Empowered to Build and Manage New Website
Located in Minneapolis, The MacPhail Center for Music is the second- largest independent music center in the United States. Founded over 100 years ago, MacPhail has a long history as an education and performance leader in the musical arts; its vision is to be the best center for community music education in the country and a valued resource worldwide.
MacPhail’s aging, static website was not reflective of the personality it wished to project, or compelling enough to engage visitors seeking a music education. The manual content updating process imposed a heavy burden on a small, busy IT staff, resulting in slow response times and limited website flexibility. Reducing the amount of time the IT staff spent on content management while improving the website experience was paramount in MacPhail’s plan to create a new website.
MacPhail chose Percussion CM1 as the basis for its new site because of its unique ease of use capabilities. Percussion CM1 enables easy site management and modification through the drag-and-drop operation of widgets and gadgets, lessening the need for IT involvement and putting control over web content management in the hands of content owners. Percussion CM1’s dashboard gives content owners the ability to monitor and measure how well site visitors are engaging with the site content. Percussion CM1 also enables MacPhail’s content owners to easily add and configure social engagement features to better connect with their current and prospective students.