Creating great customer experiences is a priority for FirstMerit Bank, but their website was not living up to their reputation. Learn how Percussion helped.

FirstMerit Bank

FirstMerit Bank had built a reputation for creating great experiences for its customers, but having an outdated CMS prevented them from carrying that experience into online media. Percussion's easy to use content management system enabled the marketing team to take the lead on managing their website.

FirstMerit Bank website

The marketing team at FirstMerit Bank wanted to give the company’s website a total overhaul, but the overall design wasn’t their biggest problem. Not only was the existing CMS lacking and on the verge of no longer being supported, the marketing team wanted more control, and the website design didn’t reflect their recently refreshed brand.

With Percussion CMS and design partner Boston Interactive, FirstMerit Bank successfully rejuvenated their website  and empowered their marketing team to update the website in real time, all while complying with the banking industry regulations.

FirstMerit had also launched a company rebrand the year before, but had not applied those changes to the style of the website—which was still stuck in the 7-year-old design. When a current or potential customer visited a bank location, they saw a very different brand presented to them compared to when visiting the website. This branding inconsistency was apparent to customers, employees and the industry overall. The FirstMerit team knew that not only was a new CMS necessary, but that an entire website redesign was needed.

A key feature selling feature of Percussion was the seamless partnership and enthusiasm for educating the FirstMerit team on using their new content management system. Not only was there an active team supporting FirstMerit’s CMS roll-out, but the tool itself presented a much easier way for Marketing to own every aspect of the website and keep it up to date with fresh content.

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