With an easy-to-use platform, the marketing team was empowered to focus on content creation, SEO, and boosting conversions.
For 25 years, Eliassen Group has been staffing and consulting leaders, perfectly matching capable and talented people with successful companies. Unfortunately, their website hadn’t kept up with their evolving business. An aging and inflexible technology foundation made changes difficult to implement and resulted in stale content that didn’t relate the great story they had to tell.
Eliassen Group serves two primary markets—consultants and clients, and their content needs are very different. The website needed to constantly guide visitors to content they would find relevant and valuable.
Getting the marketing team fully enabled on Percussion’s key capabilities was an important milestone for Eliassen Group who had been using their previous content management system for many years.
With Eliassen Group’s old tool, publishing updates required a significant amount of technical expertise. Getting IT to prioritize marketing work when they had their own deliverables certainly wasn’t the solution, as both marketing and IT interpreted the challenge as a “lose lose” proposition. Marketing had to wait, and IT just got distracted from completing strategic tasks. Percussion changed all that.