Business Case Building
Building an effective online marketing strategy requires a website that can be the foundation for all your content marketing and inbound efforts. To build that foundation, you might need to build a business case first.
Getting the budget to buy a web content management system designed for marketers involves demonstrating the ROI of a great CMS, connecting your web technologies to your favorite marketing and lead generation tools, and showing how an effective website and engaging content can drive business growth.
Download, utilize, and adapt these free resources to build a WCM business case to become a more empowered and effective digital marketer.
Selecting a web content management system can be a simple and productive process if the committee includes the right people. Learn more in this white paper. read more
WCM Business Case Tools and Templates
WCM Business Case White Papers and Ebooks
This report showcases vendors that have interesting, cutting-edge products, services or technologies.
This Analyst Insight examines the incremental improvement in key marketing conversion metrics.
Download this white paper to learn examples of things LiveFirst allows you to do after you go live on Percussion CMS.
This paper provides background on different CMS architectures, describes the benefits of decoupled architecture, and outlines Percussion’s unique approach to the decoupled structure.
This document is designed to help all those involved in a build vs. buy decision; from marketing to IT to finance. It will help you define the elements of the project and provide a framework for decision making.
WCM Business Case Webinars
In this webinar replay, Percussion, will uncover the 11 signs it’s time to break up with your current CMS. And conclude with three things to do after the webinar to find out what isn't working for you.