Business Case Building

Building an effective online marketing strategy requires a website that can be the foundation for all your content marketing and inbound efforts. To build that foundation, you might need to build a business case first.

Getting the budget to buy a web content management system designed for marketers involves demonstrating the ROI of a great CMS, connecting your web technologies to your favorite marketing and lead generation tools, and showing how an effective website and engaging content can drive business growth.

Download, utilize, and adapt these free resources to build a WCM business case to become a more empowered and effective digital marketer.

FEATURED
Building the Right WCM Selection Committee
Percussion Software

Selecting a web content management system can be a simple and productive process if the committee includes the right people. Learn more in this white paper. read more

WCM Business Case Tools and Templates

templates and tools

Looking for a web content management system? Use this template for your request for proposals.

templates and tools

Our buyer's guide for Web CMS helps you ask the right questions so you focus on outcomes, not features.

WCM Business Case White Papers and Ebooks

Content Marketing Benchmarks Report

This report showcases vendors that have interesting, cutting-edge products, services or technologies.

Content Marketing Benchmarks Report

Use the following paper and the four models that are presented to help as a framework to guide you as you build a case for investing in your web content strategy.

Content Marketing Benchmarks Report

This Analyst Insight examines the incremental improvement in key marketing conversion metrics.

Content Marketing Benchmarks Report

Download this white paper to learn examples of things LiveFirst allows you to do after you go live on Percussion CMS.

Content Marketing Benchmarks Report

We have created an easy to read white paper outlining the ten signs that it is time to make a change. Download our white paper today!

Content Marketing Benchmarks Report

This paper provides background on different CMS architectures, describes the benefits of decoupled architecture, and outlines Percussion’s unique approach to the decoupled structure.

Content Marketing Benchmarks Report

Discover how the web content management system works within Microsoft .NET web environments, and how web developers are able to use Visual Studio in conjunction with Percussion CM System.

Content Marketing Benchmarks Report

This paper outlines how to integrate Percussion CMS with web applications using mashable and hybrid server side mashable integration.

Content Marketing Benchmarks Report

This document is designed to help all those involved in a build vs. buy decision; from marketing to IT to finance. It will help you define the elements of the project and provide a framework for decision making.

WCM Business Case Webinars

Webinar Replay

Learn how to easily take control of your CMS implementation. Along with this see how our migration technology LiveFirst can minimize the time and effort needed to migrate your website and go live.

Webinar Replay

In this webinar replay, Percussion, will uncover the 11 signs it’s time to break up with your current CMS. And conclude with three things to do after the webinar to find out what isn't working for you.

Webinar Replay

Learn how to write an RFP for web content management to get the best responses from potential vendors, with detailed instructions and a free template.