Percussion Software Blog
by David Cunningham
We've developed the ultimate handbook for marketers about to tackle a website redesign project. Download this 65-page guide and learn more. read more
Event planning requires coordinating many moving parts to ensure they're executed well. Messaging is a critical but often forgotten aspect of the process.
Marketers have a measurable impact at every stage of the buying process: from generating awareness, to stimulating engagement, to delivering business value.
We believed video blog content could be a major traffic driver to our website, but had concerns about producing it consistently. Learn how we got it right.
It's tempting to throw content into the top of the funnel and hope for the best, but mapping content to buying stages improves conversions. Learn more.
Making marketing more measurable has been a boon for the role of marketers in a business—but does it come at the cost of sacrificing creative work? Read on.
There's so much content about content marketing that it's hard to sift through the bad & find the good. We did the hard work and found the best slide decks.
Giving your marketing team the right tools and metrics to measure their effectiveness is the best way to increase their impact. Watch to learn more.
Video is the fastest growing form of digital content. If you want to produce high quality video content, you can do it without spending a lot. Learn how.
Public relations is an ever-changing industry, and the growth of content marketing has made it even more dynamic. Learn what more content means for PR.
You've spent time and money producing content. Is it actually driving business? Learn how to measure content impact on key sales and marketing outcomes.
Percussion CEO Mike Alden discusses why chief executives need to give their full support to content marketers, and how you can get it. Watch the video.
There's a major shift happening in digital and content marketing. Marketers now need to think like publishers and act like journalists to stay relevant.
You can produce lots of content, but is it actually growing your business? Learn how to measure content effectiveness in driving real business value.
Marketers want new ways to reach prospects, and video content is growing fast and getting easier to produce. Create awesome video content with these tips.
People consume content in a variety of ways, and a multifaceted approach is required to use content effectively. See what marketers need to know.
If you haven't mapped your buyer's journey, you won't know which content to create to nurture them towards a purchase. Here are examples to get you started.
The more you understand your target audience, the easier it is to create valuable content. But how well do you truly know your buyer? Learn about personas.
The 2015 Marketing Nation Summit provided a lens for focusing on some of the biggest trends and challenges facing content marketers. See 4 that stood out.
Learn how CyberSN CEO Deidre Diamond uses content to increase awareness of CyberSN's products in our video interview series.
Top takeaways and extra questions answered from our webinar on promoting your new website to ensure you drive traffic and make the biggest splash possible.
Marketing Advisory Network's Samantha Stone sits down with Racepoint Global's Senior VP Robert Collins to discuss how public relations is evolving.
Communication is a critical component of strong relationships, and a good customer relationship is essential to customer success. Learn more.
The proliferation of marketing technologies, Naughty by Nature lyrics, good old-fashioned hard work, KPIs and other takeaways from MarTech Conference 2015.Categories: Inside Percussion
How can you deliver more content? Alexis and Samantha share suggestions to help you crush content.
A little ingenuity and experimentation can help marketers unearth hidden talents and skills within their organizations, and discover their secret weapons.
An interview with Percussion Software's CMO about how marketing is changing, what's happening with content marketing, and where things might go next.
In IT staffing, expertise is a critical distinguishing factor. See how Boston firm Curate Partners uses content marketing to reach a competitive market.
Creating enough content is easier work when you find contributors outside your marketing team. But convincing them to write isn't easy. Learn how to do it.
How do you design a software product that is truly easy to use? Empathy for users, keeping it simple, and other tips from our senior director of product.
Get five great free resources for your next website project. From design project planning, to CMS selection, to RFPs. Learn about them in our video blog.
A CMS can help you scale your digital presence and content marketing efforts by removing technical roadblocks to boosting content output and efficiency.
The countdown is on! Google will change its algorithm on April 21st by adding mobile-friendliness as a ranking factor. Are you ready?
Whoever redesigns your website, make sure you choose in house or agency talent for the right reasons. Learn the top reasons for choosing DIY or outsourcing.
How do Percussion coaches differ from standard CMS training staff? They work one-on-one with each customer to offer a personalized experience. Learn more.
Forget the feel-good but useless advice of old school social media gurus. Get more scientific about measuring social media success in 3 steps. Learn more.
Many marketers optimize web forms to make it easy to route submissions to sales rather than informing better nurturing campaigns post initial conversion.
You can give one blog post a longer lifespan and extended reach by turning it into multiple formats for new audiences and consumption scenarios. Learn more.
Take it from a sales guy: we don't like making cold calls any more than you like receiving them. But times have changed, and it's safe to answer our calls.
Social media scientist Dan Zarrella doesn't just have an opinion on how to be successful in social—he has the numbers. Read our top 5 articles from Dan.
No one likes writing RFPs, but it's common when you search for a web content management system. Get insider tips for how to simplify this complex process.
Want to create content your audience will love? Make sure it has HEART to include the qualities that matter most. Read on to see what HEART stands for.
Forget flowers and candy. Want a meaningful relationship with future and current customers? Create content that caters to their deepest needs. Learn how.
Comparing your content performance to others starts with knowing where you fall on the content marketing maturity spectrum. These tools and stats can help.
Like your sales interactions, your messaging and content are a huge part of your story—and you can’t afford to wing it. Learn why your methodology matters.
You can make customers reliant on you 24/7, or educate them to help them become more self-sufficient and successful. Learn how content can improve support.
Effective content marketing requires a steady supply of quality content that is also optimized for search and social distribution. Learn how a CMS can help.
Our ideas about content are still limited to things that are passively consumed by the audience. Stop limiting what your content can do. Go interactive.
Firefox recently replaced Google as the default engine in its browser in favor of Yahoo. What does that mean for SEO and marketers? Learn on our blog.
Content marketing is becoming a mature discipline, but some people still think of it as the next fad on the web. See why we think it's been here all along.
To make the complex process of planning your content strategy simpler and more action-oriented, we’ve produced a template you can use. Download it here.
Make content marketing new year's resolutions you can stick to this time. What's the secret? Pick resolutions that are targeted, impactful, and achievable.
Whether next year brings you a website redesign, a new CMS, or content strategy overhaul, we have free resources to make it your best year yet. Learn more.
What can content marketers expect to get this holiday season? Watch our 12 Days of Content Marketing video to learn and sing along! See it on our blog.
Version 4.5 of Percussion CM1 introduces features aimed at enabling developers do more with our CMS, and adding the option to publish to AWS S3. Learn more.
Relevant, valuable content will keep bringing in new audiences indefinitely, but reusing it in new formats has an exponential multiplier effect. Learn more.
Making your website content an effective business driver requires a distribution strategy. Social promotion integrates content creation and distribution.Categories: Feature Focus
Marketers don't like to think about servers and encryption, but they should. Customer data safety makes your brand more trustworthy. Learn more from our cloud security expert.
When budgeting for a new website project, some people leave out the CMS because of all the free open source options available. Except they're not free.
With new SEO blogs popping up every day, how do you separate quality from quantity? Check out the top 5 SEO blogs you aren’t reading, featured on our blog.
Using too much financial jargon can turn off your members by making your services seem more confusing. There's a better way to be credible and helpful.
We've developed the ultimate handbook for marketers about to tackle a website redesign project. Download this 65-page guide and learn more on our blog.
In our webinar with video marketing experts from Wistia we explored how to track and interpret video metrics so you can make the most of your video content.
It's time for sales to wake up and smell the content. When great content created by marketing becomes part of the sales process, everybody wins. Learn more.
Marketers can help create better products and experiences for customers if they understand great user experience & interface design principles. Learn more.
See highlights from our social content panel, featuring Claudine Bianchi, Tom Gerace, David Cunningham, and Maribeth Ross.
Most of the people who use a content management system (CMS) are not administrators or designers—they just want to create content. We've made it super easy.
CMO Essentials is a publication for marketers, by marketers, produced by leading business research provider Aberdeen Group. See see our favorite 5 posts.
Learn how marketers set measurable goals and demonstrate the ROI of their online efforts, and help your website generate more leads and drive business growth.
The newest release of Percussion CMS introduces enhancements to search, content creation, and other new features. Learn what else is new in this version.
See the top 5 resources for banks and financial services from Percussion and partners to help you better plan your next website or content initiative.
Writing content for content marketers can seem daunting, but Aberdeen's CMO Essentials has some strategies to keep their content machine running smoothly.
Hubspot's Inbound conference is a massive event for inbound and content marketers, and can lead to massive information overload. Learn the top 3 takeaways.
Marketers need to understand the metrics tracked by Google Analytics to make key decisions about their websites. Answers to questions from our webinar.
Percussion CMS is not vulnerable to this new remote exploit, but servers running Unix derivatives might be. Learn how to protect your system from an attack.Categories: Tech Talk
What do content marketers spend on content creation? Which channels do they use? What kind of content is most effective? The answers to our survey are in.
Watch a replay of our webinar with boutique web design firm Dialogue Theory on our blog and learn how to build a more engaging and effective bank website.
Design feels highly subjective and can get emotional. How do you get a website project team to agree around matters of taste? Learn how to build consensus.
Keep your website redesign project on track, on budget, and within scope with 6 time-tested strategies from a seasoned web project manager. Learn more.
Using personalization techniques on your bank or credit union website is a great way to reach customers. How do you know it's working? Learn the best KPIs.
It's hard for non-designers to ignore website wireframes and imagine something different in their place. Learn how to look at them and use them effectively.
Reach bank and credit union customers online with personalization with strategies that include location targeting, keywords, and lead scoring. Learn more.
Your website's information architecture is critical to great user experience, but can get complicated and contentious. Learn how to build a good website IA.
Your website's information architecture is critical to great user experience, but can get complicated and contentious. Learn how to build a good website IA.
Banking customers don't want a one-size-fits-all experience when visiting a branch or your website. Learn how to connect to customers with personalization.
Learn how to conduct a full website content audit when you start your website redesign, from what tools to use to ranking and rewriting. More on our blog.
Creating a great company culture in a tech company is about more than fun events, and it's not just up to the CEO. Learn how to help great culture develop.Categories: Inside Percussion
Selecting the right design firm for your website can make or break your redesign project. Learn what questions to ask before picking your agency partner.
Read the blog posts most shared by our readers, covering everything from SEO, to website redesigns, to developing content marketing superpowers. Read more.Categories:
Follow the tips in this blog post to help you have a successful website redesign, from setting goals to choosing the right project team. Read to learn more.
Redoing your website includes getting a web content management system, a new website design, and new content. Learn why picking your CMS is the first step.
SEO mastery takes training, experience, and skills. Now every content contributor can create optimized content for your website with our new app. Learn more.
Skyword's Content Rising in Boston brought together some of the sharpest minds in content marketing to discuss where this field is going next. Learn more.
Diary of a Redesign: Understand the Business Goals for Your Website Before You Start a Redesign Project
Whatever your reasons for redesigning your website, outline what business goals the new site should accomplish before you start the process. Learn more.
The top reason why content is ignored is irrelevance, but B2B companies waste up to $30 million a year on self-centered content. Learn how to do better.
Having trouble convincing your boss to redesign the company website? Our post offers 8 reasons that will help your boss realize it's time to go for it.
SEO goes beyond web pages and meta data. Images and video are the fastest growing content types & should be optimized to rank in search results. Learn more.
Web content management software is often purchased by IT instead of marketers. This flawed model reduces the ROI of digital content marketing. Learn more.
Backlinks aka link building are a commonly misused SEO tactic that has been exploited by bad sites, earning a bad reputation. Learn how to use them well.
Regular pandas eat bamboo, but Google's latest algorithm update Panda 4.0 wants to eat fresh and unique website content. Learn what it means for your site.
Content Marketing Superpowers Every Marketer Wants, and How You Can Still Be a Superhero Without Them
Becoming a content marketing superhero is something all marketers want. Learn about the most wanted content marketing superpowers and the next best thing.