The Cost of Waiting to Implement Digital Accessibility
Regardless of the reason your organization may be considering or implementing an accessibility strategy, the cost of creating an accessible site or improving accessibility will always be a consideration. Whether it’s the cost of hiring developers, the cost of an automated tool, or the time it takes for one or more employees to dedicate themselves to an accessibility strategy, there will be some cost no matter how you tackle digital accessibility.
Percussion has teamed up with Siteimprove, a software-as-a-service company that reports accessibility issues you may be facing on your website. Together, Percussion and Siteimprove can help you prioritize and master accessibility in your website process, and give you a realistic path to success.
THE COST NOW VS. THE COST LATER
Once you decide to take on a large initiative, there will be a lot of effort and potential costs up front, but what you do now could save you money later on. How, you might ask? For one main (legal) reason, being sued for an inaccessible website has cost some organizations upwards of $400,000, while some major corporations have paid millions in damages and legal fees.
The cost of creating an accessible website now? It will cost you to have the proper implementation, tools, developers, etc. in place, but perhaps only a fraction of the total budget your organization dedicates to your website or web development. The cost in the future? Thousands, maybe millions in lawsuits.
DEVELOPING AN ACCESSIBILITY BUSINESS CASE FOR YOUR ORGANIZATION
One major benefit of web accessibility is the potential for additional revenue and a financial return on the original accessibility cost. Web accessibility can make it easier for people to find a website, access it, and use it successfully, thus resulting in an increased audience. For many organizations, an increased website audience equals more business. At the very least, there is potential revenue being missed from people who can’t access your website (because 20% of the population is a number too big to ignore).
There could be significant cost savings for organizations who provide online portals and services such as bill pay, event registration, license renewal, etc., because users can find these services without needing to call in. (Time is money after all). So overall, the better and more usable a website, the more likely your website will help you meet business goals.
Learn more about how to build a business case for your organization’s accessibility efforts by visiting the Web Accessibility Initiative website.
And if you are ready to tackle accessibility on your website, then learn more about what accessibility means with additional resources from Siteimprove including e-books, web guides, checklists, and more.
Rachel is a Content Strategy Specialist at Siteimprove. She has a strong background in technical content marketing, and has had a passion for writing since she was young. She graduated from Iowa State University with a degree in Journalism with an emphasis in science communication and has content experience working for biotech, engineering, and SaaS companies. Outside of work, she enjoys spending time with her fiancé and miniature Australian shepherd.