People consume content in a variety of ways, and a multifaceted approach is required to use content effectively. See what marketers need to know.

[Video Blog] Using Content More Effectively

Fri May 8, 2015

Let's face it, not everyone succeeds at content marketing. It's easy to overlook the fact that people consume content in a variety of ways, and that a multifaceted approach is needed for success.

Join Tamara Graves (@tamgraves) of the Aberdeen Group (@aberdeengroup) and Samantha Stone (@samanthastone) of the Marketing Advisory Network, as they discuss how you can become (or continue to be) a successful content marketer!

 

John Matthews
Video Content Specialist

John studied computer science at Northeastern University before moving to Los Angeles to play drums at Musician's Institute. He joined Percussion's sales team in 2014, and he currently does video production and editing. John is also the drummer in the metal band My Missing Half, and utilizes his percussion expertise both in the office and on stage.

 

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