The more you understand your target audience, the easier it is to create valuable content. But how well do you truly know your buyer? Learn about personas.

[Video Blog] Personas: The Muse of Content Marketing

Fri May 1, 2015

The more you understand your target audience, the easier it is to create valuable content. But how well do you truly know your buyer?

Cintell's CMO Katie Martell (@KatieMartell) discusses how you can dramatically increase effectiveness by aligning your content with buyer personas.

Watch the video interview to learn more.

 

John Matthews
John Matthews
Video Content Specialist

John studied computer science at Northeastern University before moving to Los Angeles to play drums at Musician's Institute. He joined Percussion's sales team in 2014, and he currently does video production and editing. John is also the drummer in the metal band My Missing Half, and utilizes his percussion expertise both in the office and on stage.