Whoever redesigns your website, make sure you choose in house or agency talent for the right reasons. Learn the top reasons for choosing DIY or outsourcing.

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Who Should Redesign Your Website? Choosing Between Design Agencies and DIY

Thu Apr 5, 2018

Once you decide to embark on a website redesign project, choosing will do the actual design work is among the first decisions you’ll have to make. For some businesses, that means choosing among various design agencies. For others, the choice is between hiring an agency or taking the do-it-yourself approach.

3 Reasons for Your Team to Tackle a Website Redesign

If you have the skills and talent in house that would cost more to engage through an agency, it could feel almost irresponsible to pay someone else to do what your team can. While cost is a major factor worth considering, make sure you have other good reasons to go DIY. 

1. Cost — Cost is often the main motivator behind an in-house redesign, but shouldn’t outweigh other considerations. That said, spending a lot doesn’t guarantee great outcomes. It all comes down to having clear goals for your project. A poorly planned and executed website—whether it’s built by an agency or your own team—is going to have long term costs of fixes, failure, and lost business associated with it.

2. Ownership —  A website built by your team is a website that can be managed by your team in the future. Design agency projects can often evolve into long-term engagements, with the agency continuously involved in making changes to your website because no one on your team can. 

3. Flexibility — When working with an agency, it’s in everyone’s best interest to keep the project scope focused and narrow. They don’t want to promise more than they can bill for. You don’t want to spend more than you budgeted for. With an in-house team, you have the flexibility to make changes at any stage in the project, and also adjust the launch timeline to suit your needs and resources.

3 Reasons to Hire an Agency for Your Website Redesign

DIY isn’t the right approach for every team or every project. In some cases, there are good reasons to leave things to the pros.

1. Project Size and Constraints — Your agency is juggling multiple clients, but can afford to devote some resources specifically to your project, while your team has to balance a website project with their day-to-day responsibilities. Some projects are just too big for your team to take on in a reasonable timeframe. If your site design requires anything that is far beyond the scope of projects your team has tackled, it’s best to bring in a partner who specializes in delivering behemoth projects. 

2. Your CMS Is a Development Platform — Your project timeline needs to allow for development and implementation time following the actual design. If your CMS requires heavy customization and complex development to launch a website, you might have little choice about whether to go with an agency or not. The more programming-focused your CMS, the more likely it is you will have to hire a programmer for your team, or go with an agency familiar with that CMS.

3. You Have a Dynamic App-Driven Website — If you don’t have a large in-house team to manage your ecommerce site—maybe because you use a third-party ecommerce platform—then DIY is probably not the way to go with a redesign. Similarly, any website built around a lot of applications requires different considerations when being designed and built. If you have the in-house expertise around the apps but not aesthetics, an agency can be a very productive partner.

However you choose to tackle your next website redesign, whether it’s DIY or with a design firm, consider project goals and requirements along with what skills and time your team can offer. Remember to think long term, and past project completion and your launch date.


Karo Kilfeather, content marketing manager at Percussion Software
Karo Kilfeather
Content Marketing Manager | Percussion Software

Karo was born in Poland, and learned to speak English by watching "Saved by the Bell" reruns during her first summer in the U.S., which has left her unable to go through life without occasionally breaking the fourth wall. As Percussion's content marketing manager, she oversees and creates content that drives website traffic, engages followers, and helps fill the marketing and sales funnel. She writes about content management, content marketing, SEO, social media and web design, and how to make it all less complicated.