An interview with Percussion Software's CMO about how marketing is changing, what's happening with content marketing, and where things might go next.

Video Blog: What's Changing in Content Marketing? A Conversation with Percussion's CMO

Thu Apr 5, 2018

Things change quickly in the business world, and it seems to be especially true in marketing.

Marketing Advisory Network's Samantha Stone sat down with Percussion's Chief Marketing Officer Claudine Bianchi to talk about how marketing, and content marketing in particular, has changed over the years.

See what's different, new, and what might be coming next. Watch the video interview.


Karo Kilfeather, content marketing manager at Percussion Software
Karo Kilfeather
Content Marketing Manager | Percussion Software

Karo was born in Poland, and learned to speak English by watching "Saved by the Bell" reruns during her first summer in the U.S., which has left her unable to go through life without occasionally breaking the fourth wall. As Percussion's content marketing manager, she oversees and creates content that drives website traffic, engages followers, and helps fill the marketing and sales funnel. She writes about content management, content marketing, SEO, social media and web design, and how to make it all less complicated.