Video Blog: What Makes Software Easy to Use?
Every software company claims that their products are easy to use. Even when robustness is a great selling point, complexity rarely attracts buyers who just want to get things done.
Percussion Software's Senior Director of Product Management looks back on her experience in product design and highlights her main rules for creating experiences that are truly user friendly.
Her top recommendations? Empathy for the user and keeping it simple.
Watch the video to learn more.
Karo was born in Poland, and learned to speak English by watching "Saved by the Bell" reruns during her first summer in the U.S., which has left her unable to go through life without occasionally breaking the fourth wall. As Percussion's content marketing manager, she oversees and creates content that drives website traffic, engages followers, and helps fill the marketing and sales funnel. She writes about content management, content marketing, SEO, social media and web design, and how to make it all less complicated.