[Video Blog] Funnel Conversion: Aligning Content to The Buyer's Journey
It can be tempting to simply pile content into the top of the funnel to see what bites, but can we use our valuable content more effectively? This week we're joined by Meridium's (@MeridiumAPM) Beverly Chiarelli to discuss both creating outstanding content, and using that content at different stages of the buy cycle.
John studied computer science at Northeastern University before moving to Los Angeles to play drums at Musician's Institute. He joined Percussion's sales team in 2014, and he currently does video production and editing. John is also the drummer in the metal band My Missing Half, and utilizes his percussion expertise both in the office and on stage.