Social Media Science: Best of Dan Zarrella
If you're a digital marketer, or have spent any amount of time working in or researching social media, you've no doubt heard about Dan Zarrella. Whether you knew him as Hubspot's resident social media scientist, or as the author of several books, you've probably come across some of his unique insights about getting more engagement with your social media presence. His scientific approach and deep enthusiasm for all things social has benefited many marketers who want to understand how people behave online.
To prepare for our joint webinar with Dan, titled Improve Your Social Content Marketing with Data-Backed Best Practices, we've revisited some of our favorite articles.
What's better than data-driven insights about social media marketing? Simple, straightforward, and immediately actionable data-driven insights about social media marketing.
2. The Performance of Facebook Post Types Over 3.5 Years
An analysis of over 11 million Facebook posts spanning from 2010 to 2014 revealed some interesting trends in which post types received the most likes, which were declining, and which were poised for more growth and engagement.
Your audience wants content. Conversion rates skyrocket when you offer visitors something in exchange for their contact information. Downloadable content dramatically increases lead generation success, and here are the numbers to prove it.
Visual content increasingly dominates the social media landscape, and generates more engagement than other content types. Get Dan's advice for making your Instagram and Pinterest posts more successful.
5. My Data Shows Email Popups Work and Don’t Hurt
Marketers have strong feelings about websites with popups asking them to subscribe. Rather than pick a side based on his gut, Dan looked at the numbers, and got the true story.
Digital and content marketing is increasingly data-focused and requires that marketers constantly test, analyze, and demonstrate ROI. If you're just getting started with marketing analytics and want a good introduction to best practices based on real research, Dan Zarrella's work is a great place to start.
Karo was born in Poland, and learned to speak English by watching "Saved by the Bell" reruns during her first summer in the U.S., which has left her unable to go through life without occasionally breaking the fourth wall. As Percussion's content marketing manager, she oversees and creates content that drives website traffic, engages followers, and helps fill the marketing and sales funnel. She writes about content management, content marketing, SEO, social media and web design, and how to make it all less complicated.