You can give one blog post a longer lifespan and extended reach by turning it into multiple formats for new audiences and consumption scenarios. Learn more.

5 Ways to Repurpose a Blog Post

Wed Feb 25, 2015

Keeping up with creating enough content to keep your audience engaged is a challenge for most marketers. What’s more, you want to ensure that all the content you produce is good quality so that your readers keep coming back—and eventually become customers.

Transforming existing content through smart repurposing is a great way to get more mileage out of strong content that is already performing well, and gives you the opportunity to deliver valuable information in fresh ways.

Many marketers begin content marketing with blogging, because the barrier to entry is relatively low, and if you track analytics, it’s easy to gauge which posts are visitor favorites. Here are five ways you can repurpose blog posts.

Film an explainer video

Why is video such a popular format? Many people are visual and auditory learners and prefer to see and hear information rather than reading about it. As content consumption becomes increasingly mobile, it’s also important to supply content in formats that work well on smaller screens—scrolling through endless text does not always fit the bill.

Turn it into an infographic

Once again, visual content that’s easy to scan and digest wins the day. If you have a blog post that’s full of interesting statistics, have your designer make it into an infographic that helps shape the numbers into a narrative.

Make a slide deck

Listicles are a popular subset of blogs (like this one!), and turning a list of salient points into a slide deck or presentation makes the information more digestible, as well as enabling your devoted reader to present this information to someone who could be an influencer in the buying process.

Compile into a white paper or ebook

Sometimes a concept you write about is complex enough to warrant multiple blog posts, and before you know it, you have a full series, or at least a cluster of related posts. While these are great for driving web traffic, compiling them into a single asset allows you to introduce the information to a reader in a more in-depth, comprehensive format, and saving them the time it would take to find each individual post. These formats are also easy for them to pass along to another reader.

Revisit and write an update

Maybe your best-performing blog post of all time was written 5 years ago and continues to bring in traffic, but is not related to how your business looks today, or worse, could be outdated. You can revise the original post to include updated information, rewrite the meta data to get it re-indexed, or do some meta-blogging, and write a new post about it, why it’s performed so well, and what your audience should know about it today.

Want to learn more about content repurposing and how to extend the lifespan and reach of your content? Download How to Repurpose Your Content Like a Pro: Smart Strategies to Amplify Your Content Marketing. This white paper will help you better understand content repurposing value, best practices, and give you dozens of ideas for repurposing content you already have.

 

Karo Kilfeather, content marketing manager at Percussion Software
Karo Kilfeather
Content Marketing Manager | Percussion Software

Karo was born in Poland, and learned to speak English by watching "Saved by the Bell" reruns during her first summer in the U.S., which has left her unable to go through life without occasionally breaking the fourth wall. As Percussion's content marketing manager, she oversees and creates content that drives website traffic, engages followers, and helps fill the marketing and sales funnel. She writes about content management, content marketing, SEO, social media and web design, and how to make it all less complicated.