Marketers need to understand the metrics tracked by Google Analytics to make key decisions about their websites. Answers to questions from our webinar.

Which Web Metrics Really Matter to Marketers? Webinar Questions Answered

Thu Apr 5, 2018

With all the website analytics you can collect through Google and other platforms, you can easily get information overload without any real insight, but marketers know that if they want big budgets, they need to supply the big data.

In a recent webinar with digital marketing and SEO firm eMagine, we dove into the metrics marketers encounter in Google Analytics, and honed in on the ones that are most important. We've rounded up the most requested resources from the webinar in this blog post, along with answers to some of your questions.

Analytics Report Templates

Many of our attendees requested the report templates that featured site activity broken down by day and hour. Click the appropriate link to add each report view to your account. You will need to be logged into the Gmail account linked to your Google Analytics website, and select which view (or site) you want to apply the report to from the drop down menu.

Google's URL Builder

Tracking links by campaigns and source was a popular topic during the webinar, and generated a lot of questions. We have a blog post dedicated to explaining how to track campaigns in Google Analytics with URL builder.

Remove Your Site from Semalt

As mentioned in the Q&A video, you can remove your website from Semalt's service to keep it from affecting your referral traffic numbers by visiting their website. Click to remove your website from Semalt.

Your Questions, Answered

With dozens of questions coming in during the webinar, there was no time to cover them all. Watch the webinar replay to get all the content.

For the questions we didn't get to cover, we've called on Alicia Hale, eMagine's vice president of digital marketing services and resident SEO expert. She graciously agreed to answer our remaining questions during a Skype call. You can view her answers in the video below.


Karo Kilfeather, content marketing manager at Percussion Software
Karo Kilfeather
Content Marketing Manager | Percussion Software

Karo was born in Poland, and learned to speak English by watching "Saved by the Bell" reruns during her first summer in the U.S., which has left her unable to go through life without occasionally breaking the fourth wall. As Percussion's content marketing manager, she oversees and creates content that drives website traffic, engages followers, and helps fill the marketing and sales funnel. She writes about content management, content marketing, SEO, social media and web design, and how to make it all less complicated.