Learn how marketers set measurable goals and demonstrate the ROI of their online efforts, and help your website generate more leads and drive business growth. 

Webinar Recap: Measure Website Effectiveness with Analytics Tools, Eye-Tracking and KPIs

Thu Apr 5, 2018

Measuring website effectiveness and ensuring your site is driving the desired behavior among visitors are increasingly top-of-mind for marketers. 

In our webinar with premier Boston digital marketing and design agency Boston Interactive, we explored different ways marketers can measure what websites can do, and they can do it better.

We learned:

  • How to decipher the best KPIs for measuring website effectiveness
  • Leading measurement methods, from analytics to eye-tracking
  • What user data means to web design

If you missed the webinar, you can download the slides below, or view the full recording on our website. 


Karo Kilfeather, content marketing manager at Percussion Software
Karo Kilfeather
Content Marketing Manager | Percussion Software

Karo was born in Poland, and learned to speak English by watching "Saved by the Bell" reruns during her first summer in the U.S., which has left her unable to go through life without occasionally breaking the fourth wall. As Percussion's content marketing manager, she oversees and creates content that drives website traffic, engages followers, and helps fill the marketing and sales funnel. She writes about content management, content marketing, SEO, social media and web design, and how to make it all less complicated.