Must-Read Monday: Top 5 Posts from Aberdeen Group's CMO Essentials
Finding content about content marketing, inbound marketing, and lead generation is not a problem for most marketers. Sifting through the haystacks of valuable information to find the occasional needle of value is time consuming and often overwhelming. Budding online magazine CMO Essentials was created by business research and analysis powerhouse Aberdeen Group is one of those rare content-driven publications that avoids using filler content to drive traffic.
Covering content, customer experience, demand generation, technology, and operations, CMO Essentials is a comprehensive resource for chief marketing officers, and anyone involved with marketing in an organization. Aside from a recent guest post on our blog, we've also decided to highlight our favorite reads from CMO essentials.
Inbound marketing is an increasingly large slice of the marketing pie, and while a balanced mix of inbound and outbound is still most effective, you might need to readjust the amounts used in your recipe.
Read it because: you can't build a budget without numbers, and these will help you better understand the impact of content and inbound marketing.
The customer is smarter than ever, thanks to a wealth of information they can obtain before initiating the buying process. How do you win over skeptical, well-informed buyers? Make them the heroes of the story and help them look good.
Read it because: you are over old school selling and want to get better at helping the customer.
Getting the click is critical, but you don't want to use annoying clickbait headlines because you're providing valuable content, not screaming goat videos. Learn how to write titles that grab attention, communicate value, and inspire action.
Read it because: you've got traffic numbers to grow and want actionable advice right now.
You've heard by now that your content should match your audience and the stage of the buying process they're in, but there are more dimensions to consider. For example, creating short-form content for people who are short on time but still want the opportunity to learn and become more engaged.
Read it because: short can indeed be sweeter, and create more opportunities for engaging your buyer.
Understanding how to talk to your customer starts with understanding the customer. A persona is the ultimate customer stand-in, and can be as simple or detailed as you like, but what you include can make all the difference in how effective the persona is.
Read it because: You get the idea, but you're not sure whether it's really valuable to include that Persona Bob loves NASCAR and Persona Jane has six cats.
Craving more reads like these? Head over to CMO Essentials and check out their treasure trove of great content, and of course keep coming back to the Percussion Blog for great new reads each week.
Every Monday, Percussion Software brings you the top reads for the week in every area of website management, content marketing, and related areas. Do you have a suggestion for a Must-Read Monday theme? Let us know in the comments!
Karo was born in Poland, and learned to speak English by watching "Saved by the Bell" reruns during her first summer in the U.S., which has left her unable to go through life without occasionally breaking the fourth wall. As Percussion's content marketing manager, she oversees and creates content that drives website traffic, engages followers, and helps fill the marketing and sales funnel. She writes about content management, content marketing, SEO, social media and web design, and how to make it all less complicated.