Must-Read Monday: Understanding User Experience and User Interface Design
Marketers are more involved in every aspect of a business than ever before. We're not just generating leads for the top of the funnel; we're helping sales close deals by creating content for every stage of the buyers' journey and helping customers become brand advocates. We're also closer to product design and creation, participating in the process that yields great customer experiences.
For marketers to make the most of their changing roles, it's important to learn what our customers want as well as the guiding principles behind being able to deliver it.
You could buy a book or two on user interface design that is aimed at designers and spend a lot of time reading through things that don't apply to your work in order to arrive at these useful principles. Or, you could read this blog post and get the highlights that will actually help you understand what it is UI designers try to accomplish in their work.
Read it because: you don't have the time to read books on UI design, but you want to know what you're talking about.
Storytelling is the secret sauce in powerful content because it connects with your audience on an emotional level. It turns out that storytelling is also a smart approach for product, interface, and experience design. Stop focusing on what something looks like and understand how someone will use it.
Read it because: you want to know how to create something that helps customers feel good.
Good UI design isn't just for the users. It's all about stimulating the right kind of behaviors, which can serve the customer and the marketer. KissMetrics looks at how UI fixes can help marketers convert better, reminding us that good UI is a business driver, and not just a nice-to-have.
Read it because: you think UI is interesting as a concept, but you want some actionable takeaways.
Every Monday, Percussion Software brings you the top reads for the week in every area of website management, content marketing, and related areas. Do you have a suggestion for a Must-Read Monday theme? Let us know in the comments!
Karo was born in Poland, and learned to speak English by watching "Saved by the Bell" reruns during her first summer in the U.S., which has left her unable to go through life without occasionally breaking the fourth wall. As Percussion's content marketing manager, she oversees and creates content that drives website traffic, engages followers, and helps fill the marketing and sales funnel. She writes about content management, content marketing, SEO, social media and web design, and how to make it all less complicated.