Content Marketing Superpowers Every Marketer Wants, and How You Can Still Be a Superhero Without Them
Improving your content marketing game is probably critical to generating more leads and growing your bottom line, but it’s not necessarily cool. Compared to super strength, the ability to fly, reading people’s thoughts, moving objects with your mind, or scaling tall buildings, even the most seasoned content marketers seem pretty unimpressive.
The best superpowers sometimes come by unpleasant means, be it exposure to gamma rays, getting bitten by a radioactive spider, or being born with a mutant gene. In fact, marketers could probably use a little less stress, and definitely less danger, while fighting the daily fight of growing their business through content.
We’ve come up with a short list of the most wanted content marketing superpowers, and ways content marketers can become superheroes without unnecessary peril.
Content Marketing Superpower: Mind Reading
How great would it be to know exactly what our audience is thinking, what they want, and how to make them into our customers? A little telepathy could go a long way towards creating the kind of content that really resonates with our target markets.
Next Best Thing: Personas
Mind reading is probably not on the table for most marketers, and it could probably go from useful to awkward very fast. To better understand what kind of content your future customers want, interview current and prospective customers to discover their questions, their wants, and their concerns, and create personas that inform your content strategy.
Content Marketing Superpower: Telekinesis
The prospect of moving something without lifting a finger is appealing to more than just marketers, but like mind reading, not likely to happen. So how do you help move leads from the top of the funnel into the next step of the buying process?
Next Best Thing: Personalization
Nudging your leads through the funnel requires serving up the right content at the right time. Real-time personalization can help your website show what’s most relevant and guide a visitor down the right path, encouraging them to contact you.
Content Marketing Superpower: Super Strength
Useful well beyond just marketing, super strength comes down to just being able to do more than the average person. Whether it’s carrying all your groceries into the house in one trip, or publishing engaging content every single day, it’s a lot for a regular marketer to attempt.
Next Best Thing: Content Curation
One of the best things about content marketing is that you don’t have to do it all yourself. With a wealth of great content available, sometimes the best thing you can do for your audience is serve as an informed filter and curate the best and most relevant content you can find. No need to do it all by yourself.
Content Marketing Superpower: Super Speed
With an endless list of deadlines and constant requests from your sales team, marketers need to worry about not just output, but efficiency. Getting things done, and getting them done fast, is absolutely critical, and especially if you’d like time at the end of the day to hit the gym, see your family, and potentially get some sleep.
Next Best Thing: Marketing Automation
Just how do you stay on top of all the incoming requests and outbound communication that needs to happen? Marketing automation helps you create templates, campaigns, and automated communication streams to ensure that however visitors interact with your content, follow-up and information collection will take place without requiring your constant time and attention.
Content Marketing Superpower: Invincibility
Whether it’s a laser blast or the sting of failure, we’d all prefer to avoid pain whenever possible. When things go wrong despite our best efforts, you might end up with broken links, high bounce rates, or a stern rebuke from Google. Being able to take a hit without suffering damage would help most marketers sleep better at night.
Next Best Thing: Web Content Optimization
Prevention can be the best medicine when it comes to content, so it’s best to ensure that what you’re about to publish is optimized for search and social media, and adheres to best practices. Your web content management system should allow you to audit your content to flag potential SEO problems and allow you to resolve any issues before publishing.
No Capes or Spandex Required
Being a content marketing superhero isn’t really about superpowers at all. Efficiency, engagement, and effectiveness are all measurable and achievable as long as you have the right tools and techniques at your disposal.
Whatever you do to fight crime produce effective content, you don’t have to be superhuman. Sometimes it’s all about the tool belt.
Karo was born in Poland, and learned to speak English by watching "Saved by the Bell" reruns during her first summer in the U.S., which has left her unable to go through life without occasionally breaking the fourth wall. As Percussion's content marketing manager, she oversees and creates content that drives website traffic, engages followers, and helps fill the marketing and sales funnel. She writes about content management, content marketing, SEO, social media and web design, and how to make it all less complicated.