More than half of Google ad revenue will come from mobile clicks by 2015, signaling the end of a divided web and the future reign of mobile. Read how to prepare.

Must Read Monday

Must Read Monday: Preparing for Mobile Web Domination

Thu Apr 5, 2018

Even though 2014 is shaping up to be the year of mobile web, the concept of a mobile version of the web is quickly falling out of favor. With an increasing number of people expecting to do more on the web with their mobile devices, a mobile-specific web and websites are no longer the answers, and mobile-first thinking needs to shape the web for all people and all devices.

Our Must-Read Monday roundup for the week will help you mobilize resources for making your website more mobile-friendly.

1. Google Is Heading Toward A Huge Mobile Milestone via Business Insider

Google isn't the official arbiter of what goes on the web, and yet their size and dominance does make them a defining force in how to market on the web. By 2015, it's expected more than 50% of paid ad clicks on Google in the U.S. will come from mobile devices. The small screens are taking over, and driving billions in ad sales. Will those clicks lead to mobile-optimized sites? They better.

2. B2B Web Optimization: 140% surge in mobile transactions through responsive design effort [Case Study] via Marketing Sherpa

Mobile web optimization isn't just for B2C. Designing a strategy around responsive design and mobile usage increased conversions, revenue, visit durations, and just about every other meaningful metric for one company. Read about how they did it. 

3. Seven useful tips to help with your mobile copywriting via Econsultancy

Preparing your website for a mobile audience goes beyond responsive design. How your present your copy and optimize mobile content also matters. Here are great tips to get started writing for mobile. 

4. Mobile Marketing Insights from SXSW Interactive via Direct Marketing News

One of the most exciting tech events in the world brought its share of mobile marketing discussions. Some of the trends that were top of mind for attendees and presenters? Location-based marketing, mobile security, and analytics. Read on for more details and direct quotes.

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5. Online Time Dominated by Mobile in the UK

Lest you thought that mobile growth was a U.S. only phenomenon, behold one of last week's most eye-opening tweets from Enders Analysis:

Mobile isn't just here to stay. It's set to provide the dominant standards for the future of the web. Is your website ready?

Karo Kilfeather, content marketing manager at Percussion Software
Karo Kilfeather
Content Marketing Manager | Percussion Software

Karo was born in Poland, and learned to speak English by watching "Saved by the Bell" reruns during her first summer in the U.S., which has left her unable to go through life without occasionally breaking the fourth wall. As Percussion's content marketing manager, she oversees and creates content that drives website traffic, engages followers, and helps fill the marketing and sales funnel. She writes about content management, content marketing, SEO, social media and web design, and how to make it all less complicated.