Must Read Monday: The Best of Heidi Cohen
Heidi Cohen is known as the actionable content marketing guru, and her blog is always filled with great tips you can apply right away. She writes about content marketing, social media, public relations, and mobile, and is a great resource for content specialists as well as those marketers who wear several professional hats. We've picked some of our favorite posts to share with you for this week's Must-Read Monday.
Content marketing can be both straightforward and elusive. What does it encompass? Sometimes the best way to teach is by example, and Heidi highlights some great cases of creative, effective content marketing being used by large brands and small operations.
Read it because: your definition of content marketing is limited to blogs and you need some fresh ideas.
We've written about the importance of content curation before, because creating content is no longer enough for marketers who truly want to provide something of value. Helping your readers get to the right content, even when you're not the one writing it, is a critical way of building credibility.
Read it because: you want to know how to increase your content marketing impact without having to increase your output.
This 12-point checklist will help you create detailed, thoughtful audience and customer personas to help guide your marketing strategy and content creation process. Having personas helps you better focus your messaging and target your efforts towards the people who are most likely to become customers.
Read it because: you keep hearing about personas but don't know where to begin.
One of the biggest challenges marketers face is ensuring their content drives traffic to their website. How do you ensure your content reaches your audience even if they're not regular visitors to your site? Where do you invest to ensure maximum reach? This post has the answers.
Read it because: you didn't even know there was more to distribution than blogging.
You're writing two blog posts per week and need some more content to fill up the remainder of your quarter. These shortcuts to inspiration will help you get writing again, without resorting to useless filler content.
Read it because: sometimes generating a zillion new ideas is hard and you could use a little help.
Because she is so prolific, it's hard to choose just five, so we highly recommend you check out Heidi Cohen's website and follow her on Twitter at @heidicohen. Do you have a favorite post we didn't feature here? Let us know in the comments.
Karo was born in Poland, and learned to speak English by watching "Saved by the Bell" reruns during her first summer in the U.S., which has left her unable to go through life without occasionally breaking the fourth wall. As Percussion's content marketing manager, she oversees and creates content that drives website traffic, engages followers, and helps fill the marketing and sales funnel. She writes about content management, content marketing, SEO, social media and web design, and how to make it all less complicated.