Must Read Monday: Get Content Marketing Right With These Foundational Tips
Content marketing is more than just a buzzword. It is a clear set of activities that you can use to capture and engage your audience whether you are a B2B, B2C, higher education, or government organization.
If you're just getting started with content marketing, or worried that you could be doing it wrong, read this week's picks. Below are some great tips for starting or improving your Content Marketing efforts.1. The Four Biggest Content Marketing Pain Points (B2B Marketing Insider)
Kathy Baughman provides suggestions for how to deal with the biggest challenges in the content production process.2. Five Content Curation Mistakes B2B Marketers Are Making (Marketing Profs)
Patricia Hume provides advice on how to avoid content curations mistakes.3. How To Do Content Marketing Right (Forbes)
Forbes article reminding us that content marketing starts with quality content.4. 6 Steps to Compiling an Integrated Online Marketing Strategy (Moz)
Recommendations from Moz on creating a marketing plan that considers the increasing channels Marketers must deal with.5. 37 Step Content Marketing Distribution Checklist (Heidi Cohen)
Heidi Cohen provides clear suggestions on how to distribute the content you develop.
Every Monday we bring you our top 5 reads to start your week with Must-Read Monday. Let us know how you liked this week's picks, what you'd like to see in the future, and anything else that's on your mind in the comments or on Twitter @Percussion.
Dan is a product management specialist with over 15 years of experience building new enterprise products and launching them successfully to market. He has extensive customer and sales facing experience, outlining product solutions that have been successful for customers from 300 to 300,000 employees. Well over 3 million users are using products he has launched. In his spare time, Dan spends his disposable income on Apple products and dreams of seeing his name in TechCrunch.