Best practices for landing pages and microsites differ. Once you've picked what's best for your marketing campaign, read these tips for making them better.

Must Read Monday

Must Read Monday: Build a Better Landing Page or Microsite

Mon Mar 17, 2014

One of our most popular blog posts of all time examines the debate of Landing Pages vs. Microsites, and the debate is a heated one. We've weighed the pros and cons, and once you've made your decision, how do you find out what the best practices are for each option?

This week's Must-Read Monday has some of the best tips we could find for building landing pages and microsites for marketing campaigns to make them more effective.

Best Practices for Landing Pages

1. So You Think You’re a Landing Page Designer? [5 Templates Critiqued] (Unbounce)

You can spend all the time in the world optimizing your landing page the best way possible, but it still has to look good right? This post critiques 5 landing pages design and layout, suggesting ideas for their improvement.

2. Six Important Landing Page Design Tips (Titan List)

This post breaks down 6 tips to follow when creating your landing page to increase conversions.

3. Landing Page Success Tips (Tek Rampage)

Taking readers beyond thinking about optimizing pages or designing the perfect page, this post discusses how to drive conversions from landing pages.

Best Practices for Microsites

1. How to Deliver Useful Marketing With Video Resource Microsites (Search Engine Watch)

This post stresses the importance of using video on micro-sites and how to go about using video with layout recommendations.

2. Microsites for Local SEO: the Pros and Cons (Local Visibility System)

If you are brick and mortar business or institution that relies on drawing foot traffic to your location, this post digests the pros and cons of using micro-sites for your business.

3. The New Era of Microsites (Customer Think)

This post stresses the importance of using micro-sites for hyper focused keywords for specific search queries. Interesting idea but might be tough to maintain them all.

Have you decided whether microsites or landing pages are a better fit for you? What are your tips for making them successful? Does your web content management system allow you to build microsites and landing pages easily, or do you use a third-party platform? Let us know in the comments!

Every Monday we bring you our top reads to start your week with Must-Read Monday. Let us know how you liked this week's picks, what you'd like to see in the future, and anything else that's on your mind in the comments or on Twitter @Percussion

Alexis Karlin Headshot
Alexis Karlin
Digital Marketing and Operations Manager | Percussion Software

B2B marketing professional, Alexis Karlin, brings high quality experience to the table at Percussion Software as the Digital Marketing and Operations Manager. Her creative marketing skills help drive high quality leads to the sales team. She imparts her passion for social media to other team members, to help promote brand awareness for the organization. Through organization and enthusiasm she is able to show marketing isn’t just about process and technology, it is about the passion behind the brand.