Must Read Monday: Will 2014 Be the Year of the Mobile Web?
Content marketing dominated the conversation throughout 2013, with marketers trying to understand how content should fit into their strategy. In the new year, we're seeing mobile increasingly becoming a focal point for marketers. A solid mobile experience for website visitors has gone from bleeding-edge innovation, to nice-to-have, to must-have, to "what are you waiting for?" in a short span of time. With people's web habits becoming increasingly mobile-specific, we need to adjust not just design, but content, to what's likely to become a dominant mode of online content consumption.
We rounded up 5 great reads on preparing for mobile web dominance in 2014 and beyond.
1. 2014: The Year of Unifying & Defragmenting Mobile (iMedia Connection)
Trying to adapt everything from apps to websites for emerging mobile devices in conjunction with the many ways and places people use their mobile devices has led to a fragmented mobile experience, but is that really a bad thing?
2. Discover the World’s Best Mobile UX (Experientia)
The UX Archive gives you a way to browse some of the best mobile app user interfaces and flows so you can compare and learn from the best.
3. How to Create a Mobile-First Content Marketing Strategy (Content Marketing Institute)
Increasingly, best practices encourage starting with mobile when it comes to web design. The same should go for content. Need even more ideas on how to win at mobile? Check out our analysis of Google's Mobile Playbook.
A new app or device isn't that exciting anymore. We're surrounded by sensors, carry dozens, even hundreds, of apps in our pockets on smartphones, but they don't talk to one another. Putting one person or mobile devices at the center of countless disconnected data sets hardly seems like a "smart" experience. Connecting this information contextually could be the next frontier, and more people-centered.
5. Mobile App vs. Mobile Web for Online Marketing? (Business2Community)
As is often the case, the answer is "it depends." What you need to know about the differences between mobile web and mobile apps to make the right decision for your business.
Thanks for reading this week's roundup. Let us know what you think in the comments or on Twitter at @Percussion.
Karo was born in Poland, and learned to speak English by watching "Saved by the Bell" reruns during her first summer in the U.S., which has left her unable to go through life without occasionally breaking the fourth wall. As Percussion's content marketing manager, she oversees and creates content that drives website traffic, engages followers, and helps fill the marketing and sales funnel. She writes about content management, content marketing, SEO, social media and web design, and how to make it all less complicated.