We've picked the top 5 sessions we think you can't miss if you're a content marketer, or want to improve your content strategy for 2014 and beyond.

Must Read Monday

5 Can't-Miss Sessions at the 2014 CASE District 1 Conference in Boston

Thu Apr 5, 2018

CASE D1 Conference is happening this week, with higher education people flooding into Boston. CASE District I is the regional chapter of the Council for the Advancement and Support of Education representing the northeastern United States and eastern Canada.

This sold-out event will be packed with the most accomplished marketers and development officers from higher education, as well as thought leaders from other fields. We've picked the top 5 sessions we think you can't miss if you're a content marketer, or want to improve your content strategy for 2014 and beyond. 

Even if you can't attend, you can follow the conversation on Twitter with the #CASED1 hashtag, and follow the session speakers, whose Twitter handles we've included for you when available. 

1. The Value of Video: Measuring success when using film for fundraising
Mike Nagel, Associate Director of Advancement Communications, Phillips Exeter Academy @SeeMikeWrite

Video has made a stake in digital storytelling by capturing audience attention through authentic imagery. But creating videos for the mass market doesn’t always translate into generating donations.

2. Content acquisition: working with freelancers 
Sheree Carter-Galvan, Senior Associate General Counsel, Yale University @SCGalvan | Jonathan Hart, Jonathan Hart, Partner, Cooley LLP @CooleyLLP

Many institutions work regularly with independent writers, photographers, videographers and other freelancers. When engaging a freelancer to do a job, what rights should the institution acquire in the work the freelancer produces?

3. Creating a Multiplatform Publication
Chris St Cyr, Creative Director, 2communique @ChrisStCyr | Kelly McMurray, Creative Director, 2communique@2communique | Heather Sullivan, Director of Communications, Noble and Greenough School

Today’s alumni readers are diverse not just in age but also in how they engage with content. To best reach its audience, an alumni publication needs to consider the web, print, and tablet and how to strategically publish content across media.

4. Content Strategy as Change Management 
Georgiana Cohen, Director of Online Content, Suffolk University @radiofreegeorgy | Rick Allen, Co-founder, Meet Content LLC @epublishmedia

Higher education has a reputation for being slow to adapt to changing needs, and the web is one such area. Gradually, though, we are coming around to the importance of content—not a content management system, and not just the way a website looks, but what we say and how we say it.

5. Marketing in the mobile world, is print dead?
Joseph Cliber, Partner and Right Brain, Creosote Affects @JoeCliber | Peter Mason, Director of Communications, The Governor's Academy @PLMason22

With the explosion of smart phones and tablets, independent schools and colleges and universities must meet their consumers (students, parents, donors, etc.) when it comes to interactivity.

With some of the major shifts happening in the worlds of digital and analog marketing, this year's conference should be especially exciting. Let us know if you attended any of these sessions, and whether they've inspired you try something new. As always, you can reach us in the comments, or on Twitter at @Percussion.

Karo Kilfeather, content marketing manager at Percussion Software
Karo Kilfeather
Content Marketing Manager | Percussion Software

Karo was born in Poland, and learned to speak English by watching "Saved by the Bell" reruns during her first summer in the U.S., which has left her unable to go through life without occasionally breaking the fourth wall. As Percussion's content marketing manager, she oversees and creates content that drives website traffic, engages followers, and helps fill the marketing and sales funnel. She writes about content management, content marketing, SEO, social media and web design, and how to make it all less complicated.