Content curation doesn't always get enough credit for its marketing mojo. Here's how to become a better content curator.

21 Ways to Improve Your Content Curation and 1 Terrifying Cautionary Tale

Mon Jan 20, 2014

When you think of content marketing, you might be thinking of blog posts, social media, or infographics. If you're not thinking about content curation, you're seeing an incomplete picture.

Content curation is a way for you help useful content reach your audience, even if it's not created by you, because cutting through the noise to find the good stuff is a lot of work. Saving your audience the effort is extremely valuable, as long as you do it right. To get a little more meta than normal, we're taking this week's Must-Read Monday list of curated links and making it all about successful content curation.

1. Six Sanity Checks When Curating Content [Infographic] (Curata)

When preparing to post curated content, make sure to get off auto-pilot and consider these important questions before hitting publish. 

2. Three Keys to the Future of Content Curation (Boston.com | Global Business Hub)

Content curation is time-consuming, laborious, and seemingly thankless. New and more intelligent automation tools might simplify this process and help your brand get more for its buck.

3. Terrifying Tales of Marketing Zombies Curating Content (Content Marketing Institute)

There are ways that content curation can go wrong, very wrong. The results can be terrifying, but there is hope. Read on for the grisly details.

4. Five Ways Content Curators Can Improve User Experience (WeeLearning)

Solid tips for making your content curation a little less self-serving and a lot more user friendly. Everybody wins.

5. Seven Ways Content Curation Can Wow Your Audience (Tweak Your Biz)

A great companion to #4 on our list, more ways you can add value when curating content for others.

We hope you liked this week's crop. There's some outstanding and very actionable advice in there, some of which we'll use to enhance our own curation efforts. 

What did you think? Do you agree with all the recommendations? Be sure to let us know on Twitter @Percussion or leave us a comment.

Karo Kilfeather, content marketing manager at Percussion Software
Karo Kilfeather
Content Marketing Manager | Percussion Software

Karo was born in Poland, and learned to speak English by watching "Saved by the Bell" reruns during her first summer in the U.S., which has left her unable to go through life without occasionally breaking the fourth wall. As Percussion's content marketing manager, she oversees and creates content that drives website traffic, engages followers, and helps fill the marketing and sales funnel. She writes about content management, content marketing, SEO, social media and web design, and how to make it all less complicated.

comments powered by Disqus