Must-Read Monday: Improve Your SEO with These Dos and Don'ts
Whether you see yourself as a digital marketer, marketing technologist, content strategist, or old-school marketer adjusting to an increasingly digital world, you wear a lot of marketing hats. It's hard to know everything there is to know about SEO, content marketing, web design, social media, mobile strategy, email marketing, marketing automation, and all the other disciplines that support what you do. This week's Must-Read Monday is a deeper look at new developments and best practices in SEO that should make it easier to get you up to speed.1. The Web Developer's SEO Cheat Sheet 2.2 (The Moz Blog)
The ultimate cheat sheet for SEO has been updated by Moz to include more information on metadata, Google Authorship, and responsive design. It covers technical and on-page SEO best practices and quick overviews of everything you need to up your SEO game, and also includes links to other great resources.
Read it because: Even though it's a cheat sheet, it's a very comprehensive resource and you can download the PDF and print it if need be.2. How to Improve SEO Without Adding New Content (Small Business Mavericks)
Google loves high quality fresh content, so publishing more of it and more frequently will definitely give your SEO a boost. But you don't have to crank up production to capture some more SEO magic. Here are 3 ways you can start boosting your SEO right away without writing another word.
Read it because: You can employ these tactics with the content you've already got.3. 6 Black Hat SEO Tactics That Every Blogger Should Avoid (Blogger Emperor)
There are many strategies for improving your SEO by targeting search engines the right way, but going overboard can take you into some murky territory that could lead to you getting penalized. Here's a list of tactics you should avoid when optimizing your site.
Read it because: You need to know where optimization crosses the line into search engine manipulation, and potential trouble.4. SEO: Is Your Content Creation Plan Holding You Back? (SiteProNews)
If you're going to hire a firm to manage your SEO strategy, you need to know what to expect. SEO is an ongoing process, and best practices are constantly evolving. Here's what you need to know to get the most out of hiring SEOs.
Read it because: Hiring an SEO firm or manager is a worthwhile investment, but to choose the best fit, you need to be well informed.5. Content Marketing News Roundup: 2014 SEO Tips Edition (Reputation Capital)
In a little bit of meta-content curation, here's one article with five more links to great reads on SEO strategy and tactics. From mistakes to avoid to little-known strategies, here are some more resources for stepping up your SEO.
Read it because: There's always so much more to learn.
Every Monday we bring you our top 5 reads to start your week with Must-Read Monday. Let us know how you liked this week's picks, what you'd like to see in the future, and anything else that's on your mind in the comments or on Twitter @Percussion.
Karo was born in Poland, and learned to speak English by watching "Saved by the Bell" reruns during her first summer in the U.S., which has left her unable to go through life without occasionally breaking the fourth wall. As Percussion's content marketing manager, she oversees and creates content that drives website traffic, engages followers, and helps fill the marketing and sales funnel. She writes about content management, content marketing, SEO, social media and web design, and how to make it all less complicated.