Breaking Up Is Hard to Do Part 1: How to Know When It’s Time to Dump Your CMS
The only thing worse than being alone on Valentine’s Day is being stuck in a bad relationship. While everyone around you celebrates love and romance, you might be feeling a little bitter from all the sweetness. When you log into your content management system, and it’s clear you’ve lost that loving feeling you used to get when creating web content, it could be time for you to move on.
How do you know it’s time to call it quits with your CMS instead of working things out? Let’s look at some typical relationship red flags that should tip you off.
A Trail of Broken Promises
Was it love at first demo? Did you imagine all the things you would do together? Blogs, mobile-friendly design, an endless flow of content, and templates customized to your every need-- nothing sounded impossible back then, but today all those promises remain unfulfilled as you struggle with getting your CMS to just do the day-to-day basics. Creating a new template or adding functionality is too difficult to be worth the fight. Responsive design? Not even for your anniversary. Publishing more content? You can’t even get your users to log in anymore.
No matter what, it seems like you’re just not getting through. Changes get lost, errors go live, and your CMS “accidentally” ate that article you’ve been working on for weeks. There’s no clear workflow, approval process for joint decisions, or trust that all your content is exactly where it should be. What’s worse, because you’re not publishing as much content as you’d like, your SEO is suffering, making you even more lonely.
You’re the One Expected to Change
What seemed like the perfect match before is making all kinds of demands on what you do with your content and design. You make decisions based not on what’s best for your digital marketing strategy, but on what your CMS will allow you to do. This was supposed to make your life easier, right?
If you suspect your relationship with your CMS is doomed, don’t ignore the warning signs. If you need more proof, watch a replay of our webinar about the 11 signs it’s time to break up with your content management system. Then, come back for part II of this series to learn about how to move on from a toxic WCM relationship, and find content management happiness the next time around.
Karo was born in Poland, and learned to speak English by watching "Saved by the Bell" reruns during her first summer in the U.S., which has left her unable to go through life without occasionally breaking the fourth wall. As Percussion's content marketing manager, she oversees and creates content that drives website traffic, engages followers, and helps fill the marketing and sales funnel. She writes about content management, content marketing, SEO, social media and web design, and how to make it all less complicated.