Digital Strategy Stocking Stuffers: Free Resources for Your Best Year on the Web
The promise of a new year always comes with high hopes for everything you hope to achieve. At work, you set the next round of goals, and look for ways you can surpass your previous successes.
For marketers, this often means tackling a major web project. Your website is the hub of your digital marketing strategy, and needs to be a strong tool for lead generation, conversion, and retaining happy customers.
To help you plan better for your next digital marketing project, we've rounded up our best resources for different project types, and hope they will help you enjoy the holidays more, knowing you'll be better prepared. Download them all or just choose the ones that suit your project needs.
If you're planning to redesign your website...
The Complete Website Redesign Handbook is the ultimate guide for marketers in charge of overhauling their website. From early planning and choosing the right team, to everything it takes to get the project running smoothly, this 65-page ebook will be indispensable through every stage of the project.
4 Reasons Why Your Design Firm Should Not Select Your CMS is aimed at marketers who are pairing a website redesign with a web content management system change. Seasoned technology journalist and Digital Tech Diary founder Barb Mosher Zinck makes the case for not outsourcing this important decision to your design partner.
If you need to buy a new content management system...
For many organizations, selecting a new web content management platform begins with a request for proposal being sent to potential vendors. The Sample RFP for Web Content Management is a template anyone can use and adapt for their project, drastically reducing the time it takes to get it in front of vendors.
If you don't need to go the RFP route, or want to put together a shortlist of WCM vendors, start with the CMS Buyer's Guide and get the right information and questions to better compare your options. The comparison checklist at the end is worth the download alone.
If you're rethinking your content strategy or developing a new one...
The Content Strategy Template is a unique interactive document that helps marketers map out every aspect of a comprehensive strategy. Documenting your content strategy has been demonstrated to yield higher content ROI, and this workbook produced with the Marketing Advisory Network will give you a head start on this complex process.
Whatever digital marketing project you're planning to tackle next year, use these digital stocking stuffers to make your preparation a little merrier, and a lot less stressful.
Karo was born in Poland, and learned to speak English by watching "Saved by the Bell" reruns during her first summer in the U.S., which has left her unable to go through life without occasionally breaking the fourth wall. As Percussion's content marketing manager, she oversees and creates content that drives website traffic, engages followers, and helps fill the marketing and sales funnel. She writes about content management, content marketing, SEO, social media and web design, and how to make it all less complicated.