Make content marketing new year's resolutions you can stick to this time. What's the secret? Pick resolutions that are targeted, impactful, and achievable.

New Year's Resolutions

7 Content Marketing New Year's Resolutions You Can Actually Keep

Thu Apr 5, 2018

Whether you love or hate making new year’s resolutions, it’s hard to get around the need to set annual goals at work. If you need to make your content marketing efforts go a little farther next year, you can use well thought out resolutions to be more successful.

Based on the most common resolution types, here’s a list of the 7 best content marketing resolutions, what they involve, and how you can take them from goal to achievement this year.

1. Get More Fit

Every health, fitness, and diet guru will tell you measure your progress, no matter how incremental, to understand both where you need improvement, and how far you’ve come. Don’t write another piece of content without spending some time on defining marketing metrics and KPIs. Good analytics will help you understand what’s working faster, so you can better target your future efforts, and become more effective.

2. Make More Money

Businesses need money to grow, and even if your content doesn’t directly result in sales, it should still be a revenue driver. This year, make sure that everything you invest in content actually pays off, and that you understand how to measure the ROI of content management and any other content marketing resources you use.

3. Write That Novel

An ambitious creative project can go from inspiring to overwhelming in no time, ensuring that its perpetually unfinished state becomes either a running joke or someone’s secret shame. Having a plan is the key to making your opus a reality. Prepare an editorial calendar and a documented content strategy to make your content a marketing powerhouse.

4. Cross Something Off the Bucket List 

Even the most creative marketers can get stuck in a rut. If we get bored, there’s no doubt our customers will be too. The 2014 Content Marketing Benchmarks Report found that increasing content variety was top of mind for marketers. It might seem scary, but it’s time to strap on that parachute and try something new. Never made videos before? Time to start. Always wanted to write an ebook? This is your year. 

5. Recycle, Reduce, Reuse

Letting good content collect dust and go to waste is not bad for the environment, but it’s terrible for your business. How we consume and share content changes constantly, and having more options for where and how we interact with that content increases its relevance, lifespan, and effectiveness. Whatever content you produce next year, aim to reinterpret it in at least one other format or channel. Think of it not so much as recycling, but content regifting.

6. Improve Relationships

You might be focused on finding love with new customers or deepening your friendly bond with the customers you already have. In either case, you have to make sure you’re meeting their needs. Take the time to map out customer personas and their buying journey to create content that is relevant, and think about how you can use content to ensure customer success. Giving your audience something of value will keep them happy, and your relationships strong.

7. Quit That Bad Habit

Knowing something is bad for you and not doing it don’t always go hand in hand. There are probably some bad content habits it’s time to retire. Are you creating content selfies and writing about yourself instead of customer needs? Are you producing enough content to satisfy information-hungry prospects? You know best which habits are hurting you. Make this the year you quit them.

What are your content marketing resolutions for the new year? Do they match up with ours? Let us know in the comments or on Twitter at @percussion.


Karo Kilfeather, content marketing manager at Percussion Software
Karo Kilfeather
Content Marketing Manager | Percussion Software

Karo was born in Poland, and learned to speak English by watching "Saved by the Bell" reruns during her first summer in the U.S., which has left her unable to go through life without occasionally breaking the fourth wall. As Percussion's content marketing manager, she oversees and creates content that drives website traffic, engages followers, and helps fill the marketing and sales funnel. She writes about content management, content marketing, SEO, social media and web design, and how to make it all less complicated.