Must-Read Monday: Our Most Popular Q1 Blog Posts
When planning our blog posts, we always try to think beyond web content management. We understand that when someone invests in a CMS, they're not just concerned about publishing content. They care about writing better content, SEO, web design, mobile optimization, and making their website a more effective business tool. Even though we try to address these subjects, it's hard to predict which post will resonate most with our audience.
Looking back at the first quarter of 2014, we saw five blog posts that stood out in terms of engagement. It's no surprise that they all feature advice on doing more with your website and content to engage your audience.
Even for web design veterans, mobile-first thinking is a major shift in how to approach a website project. Whether you're mulling a redesign, trying to decide between responsive or a dedicated mobile site, or just want to understand what the difference is, this post is a perfect starting point.
Read it because: you know mobile is increasingly important to your business and you need the right information to plan your next project.
When people talk content optimization, they usually think of search engines, but are unaware of the ways content can be optimized to be more engaging and effective when shared on social media. This tutorial shows you how to style and target your content for four major social networks.
Read it because: you didn't know you could do this, and it's surprisingly easy.
Delivering the right content to the right person at the right time is a challenge for marketers, and personalization tools can respond to your visitors' behavior in real time to ensure their experience on your site is highly focused and orients them towards the right outcomes.
Read it because: your website is a lead generation tool and you need help getting visitors from browsing to clicking.
One of our customers recently went responsive, and will never look back. In this guest post, they discuss the planning, the process, and the results of launching a fully responsive redesign of their website.
Read it because: you're preparing to go responsive and you want to know what to expect.
Percussion CMS powers a growing number of higher education websites because of its unparalleled ease of use, enabling marketers to focus on making their content more engaging. Most college website content should fall into two critical categories, both of which must be represented to provide a robust experience for prospective student visitors.
Read it because: you're tired of arguing with content contributors about what should and shouldn't be on the website.
If our readers are any indication, 2014 is shaping up to be a year of many changes on the web. With mobile optimization, responsive design, personalized content, and extending content reach top of mind for so many digital marketers, we expect to see some exciting projects in the future.
Did you have a favorite blog post we didn't include in this list? Let us know in the comments.
Karo was born in Poland, and learned to speak English by watching "Saved by the Bell" reruns during her first summer in the U.S., which has left her unable to go through life without occasionally breaking the fourth wall. As Percussion's content marketing manager, she oversees and creates content that drives website traffic, engages followers, and helps fill the marketing and sales funnel. She writes about content management, content marketing, SEO, social media and web design, and how to make it all less complicated.