Must-Read Monday: Mastering the Mobile Web
Every Monday we bring you our top reads to start your week better informed. This week, we're focusing on the nature of the mobile web, and how to adapt to its growing dominance.
Our top 5 reads about mobile:
1. Mobile Web Stress: Understanding the Neurological Impact of Poor Performance (Web Performance Today)
Slide deck: this is your customer's brain on mobile, and why you don't want to stress it out.
2. Fortune Global 100 Mobile Web Review (Brand Perfect)
Fortune Global 100 companies are all present on the web, but are not always consistent in how applying their digital presence across the globe. In fact, many are falling behind.
3. Mobile ready, social steady...wait, what? (We Are Social)
Going responsive is only part of optimizing for mobile. Social network apps dominate mobile devices, and failing to integrate social into a mobile website limits its usefulness.
4. SEO for Responsive Websites (Smashing Magazine)
Making your site mobile responsive makes it more user friendly, but that doesn't mean good SEO is part of the package. What to consider to make sure your site is responsive to the needs of search engines.
5. 2 Key Techniques for Making Email Content More Mobile Friendly(Business2Community)
Your website isn't the only way for mobile users to consume your content. The user experience concerns that drive mobile optimization on your website are even more pressing when facing the attention span of email readers.
Hope your enjoyed this week's picks. Let us know what you think in the comments or via Twitter at @Percussion.
Karo was born in Poland, and learned to speak English by watching "Saved by the Bell" reruns during her first summer in the U.S., which has left her unable to go through life without occasionally breaking the fourth wall. As Percussion's content marketing manager, she oversees and creates content that drives website traffic, engages followers, and helps fill the marketing and sales funnel. She writes about content management, content marketing, SEO, social media and web design, and how to make it all less complicated.