Must Read Monday

Must-Read Monday: 5 Things About Social to Know This Morning

Thu Apr 5, 2018

Content marketing revolves heavily around blogging and creating your own content, but if your content is to travel and reach new audiences, it has to play well with social.

This week's Must-Read Monday is all about things happening in social media that you need to know.


1. Why Facebook Was Willing to Spend $3 Billion on Snapchat (Business Insider)

Disappearing message app Snapchat declined a cash buyout offer from Facebook, stunning analysts and pretty much anyone who knows how many zeroes are in a billion. So why does Facebook think it's worth so much?

2. 20 Retailers Integrating Pinterest Into Their Email Marketing (Econsultancy)

Pinterest continues its demand to be taken seriously, and these 20 retailers have tightly integrated it into their email marketing campaigns. 

3. LinkedIn Partners with 7 Online Education Firms to Let Users Add Certifications and Courses to Their Profiles (The Next Web)

No longer just a digital rolodex, LinkedIn is adding new features and partnerships to help users add value and impact to their profiles.

4. Facebook Now Reaches More Young People Each Day Than the 4 Biggest TV Networks Combined (LinkedIn)

Even with Twitter's IPO and the failed Snapchat buyout, Facebook maintains a dominant position among young people and cannot be dismissed or ignored.

5. Twitter Introduces Custom Timelines, Storify Takes a Deep Breath (GigaOm)

Twitter takes a stab at allowing users to curate content streams by hand-picking tweets to feature in Storify-like feeds. Tweets have a short lifespan, and this change could give them more lasting power.

Let us know what you think about these stories, and follow us on Twitter @Percussion to get more great links throughout the week

Karo Kilfeather, content marketing manager at Percussion Software
Karo Kilfeather
Content Marketing Manager | Percussion Software

Karo was born in Poland, and learned to speak English by watching "Saved by the Bell" reruns during her first summer in the U.S., which has left her unable to go through life without occasionally breaking the fourth wall. As Percussion's content marketing manager, she oversees and creates content that drives website traffic, engages followers, and helps fill the marketing and sales funnel. She writes about content management, content marketing, SEO, social media and web design, and how to make it all less complicated.