Must-Read Monday: Digital Marketing Trends and Predictions for 2014
Although the year might be winding down, businesses and marketers are already revving up for what's next. With 2014 arrives the promise of new technologies, apps, content types, and of course, business opportunities. This week's Must-Read Monday crop is all about what's coming in 2014.
1. In 2014, The Mobile Web Will Die—And Other Mobile Predictions (ReadWriteWeb)
The mobile site is dead. Long live the mobile site! So far, mobile websites have forced an experience on users that was separate and definitely not equal to its desktop counterpart. The walls will break down in 2014.
2. Nine Predictions for Online Video in 2014 (Venture Beat)
Crowd funding, original content, or bringing the TV experience to the web? Venture Beat looks at what's next in store for online video, the fastest growing content type.
3. The Future of Content Marketing: 50 Experts Share Their 2014 Predictions(Business2Community)
This could be the definitive list of what to look for as your digital plan for 2014 unfolds.
4. The End of Data Scientists and Other Predictions (CMS Wire)
Analytics tools and dashboards are making it easier to glean the kind of information from your data that once required a well-trained data scientist. Are other jobs on their way out?
5. The Death of Social? Or You Ain't Seen Nothing Yet? (Social Media Today)
Content marketing dominated the conversation around digital marketing throughout 2013. Is social media headed for the back burner, or are we missing what's coming?
Karo was born in Poland, and learned to speak English by watching "Saved by the Bell" reruns during her first summer in the U.S., which has left her unable to go through life without occasionally breaking the fourth wall. As Percussion's content marketing manager, she oversees and creates content that drives website traffic, engages followers, and helps fill the marketing and sales funnel. She writes about content management, content marketing, SEO, social media and web design, and how to make it all less complicated.