Must Read Monday

Must-Read Monday: Content Marketing and Lead Generation

Mon Dec 2, 2013

It's just a little over three weeks until Christmas, and just like retailers trying to woo shoppers, other businesses are also aware of the need to drive business right up to the end of their fourth quarter.

Content marketing should be a non-negotiable component of your marketing strategy by now, but confusion persists about where it can fit into lead generation, nurturing, and conversion. This week's top 5 reads should help paint a clearer picture of that relationship.

1. Don't Let This Linchpin Wreck Your Content Strategy (Maximize Social Business)

Content is king, we are told, but the least discussed piece of your content marketing pie is the one most likely to ruin your efforts if not treated properly.

2. Headlines That Work: Has Science Finally Settled the Geek/Nerd Debate? (Copyblogger)

Great headlines mean clicks, mean traffic, mean leads. Has the right formula been discovered at last? Hint: in this case, context is king.

3. 27 Extraordinarily Powerful Conversion Tips from Thought Leaders (Inbound Marketing Agents)

If you're not converting, you're not doing it right. On-point advice from brilliant inbound marketers in easy, digestible pieces.

4. Social Media Isn't as Good at Driving Sales as You Might Think (The Daily Dot)

Social media might not be the sales driver we all hoped for. Is the problem with the medium or how we measure?

5. 7 Content Marketing Myths Debunked (The Next Web)

Because there's a growing wealth of information about content marketing, there's bound to be some misinformation. TNW takes a look at the biggest bogus claims around content marketing.

Follow us on Twitter at @Percussion for more stories like these throughout the week.

Karo Kilfeather, content marketing manager at Percussion Software
Karo Kilfeather
Content Marketing Manager | Percussion Software

Karo was born in Poland, and learned to speak English by watching "Saved by the Bell" reruns during her first summer in the U.S., which has left her unable to go through life without occasionally breaking the fourth wall. As Percussion's content marketing manager, she oversees and creates content that drives website traffic, engages followers, and helps fill the marketing and sales funnel. She writes about content management, content marketing, SEO, social media and web design, and how to make it all less complicated.