4 Reasons to Treat a CMS as a Product and Not a Service
You’ve decided your website needs a new content management system, or maybe you are looking for a CMS for the very first time. The options you will evaluate include open source, development platforms, and entirely outsourcing your CMS.
Each of these has its pros and cons, but there’s another way to classify web content management platforms: CMS as service, and CMS as product. There are four main advantages to the productization of a CMS.
1. Faster Start
We are talking about a single installer on a single server that can provide you all of the enterprise level functionality you are looking for in a CMS, from top to bottom. You can import or build your site, and once you are sure all the right functionality is in place, you go live. If there’s no redesign required, the implementation time will be weeks if not months shorter than with a service-based CMS that requires heavy customization and development to get you going.
2. Easier Updates
You’re getting a CMS because you want to manage content, not code. In heavily customized CMS setups, upgrades often fail when there are conflicts between custom code and new versions of the CMS. With a productized CMS, when new product upgrades become available or complementary technologies are introduced, vendors can easily push these improvements on top of the existing tools rather than having to upgrade what was custom developed--no extra time, development, or resources required.
3. Better Usability Doesn’t Cost More Money
When a CMS is built to stand alone as a complete solution, there’s no reason for developers to stop at developing a basic framework that will later be customized for different customers. Rather than making usability decisions based on individual client needs, a productized CMS is built as a polished, user-friendly product with a great interface and best-practice driven design. Time and money invested up front by the CMS developer saves you from the cost of adapting a raw platform to the needs of users.
4. Out of the Box Quality Is Higher, and Better Priced
A productized CMS is ready to go, out of the box. And you get all the functions, features, and modules you see during your demo. When you’re dealing with a completed and well-developed product, there’s no need to add functions, and no upsell to the features you thought were included. Out of all CMS models, the product route is the most transparent in terms of cost because what you buy is truly what you get. No costly add-ons, customizations, or hidden service fees--just a great system for managing your content.
Originally from Istanbul, Turkey, Kemal is the hub that connects prospective customers to product management, and engineering to sales. If you've seen a demo of Percussion CMS, Kemal was probably your presenter. A passionate digital marketer with mastery of code, he is a web content management expert with experience in social, web design and development, building engagement, SEO, and anything Google.