Your success depends on web content management. But are you really managing content? Review these signs to learn if you are managing a website or content.

10 Signs You're Managing a Website Instead of Content

Tue Oct 15, 2013

It’s called web content management, but sometimes it seems you manage everything but. Here are the sure signs you’re managing a website and users instead of content, and maybe need a different CMS.

1.You’re Fixing Formatting Every Time a Contributor Creates Content

You’ve gotten tired of explaining how to clear formatting or why font styles and sizes shouldn’t be changed. You’ll just clear out those <span> tags yourself.

2. You’ve Decided It’s Just Easier for You to Make Updates Than to Re-train the Same Users Again

If the email request ends with “or is it faster if you just do it?”, it probably is.

3. You Have More Templates Than Pages

You have templates for every imaginable use. Templates within templates, nested within more templates, all ready for the content that isn’t getting written.

4. You’ve Gotten Very Good at Explaining Why “No, We Can’t Do That In Our CMS”

You’ve perfected the “let them down gently” technique without having to explain that more custom development just isn’t in your budget.

5. You Write More Code Than Content

You’ll update the blog when you’re done fixing what you found in the server log.

6. You Haven’t Bothered to Set Up Workflows

That would require active users.

7. Users Print Out and Mark Up Web Pages to Send You Updates

The changes are even color coded with three different hi-liters. Isn’t it easier for you to update this way?

8. You Know All the CMS Support Techs by Name

You know exactly what to include with a support request ticket because you’re submitting them so often.

9. You Catch Yourself Explaining How a CMS is Supposed to Work to Family and Friends

You can’t really explain your day at work without explaining how it’s all supposed to work, in theory.

10. No One Believes You When You Insist the CMS is Easy to Use

This claim has been met with laughter, tears, and users running far away from you, sometimes all at once.

Before you abandon all hope and start building static pages in Dreamweaver, sign up for a Percussion demo and see how quickly you can get back to creating and editing great content.

Karo Kilfeather, content marketing manager at Percussion Software
Karo Kilfeather
Content Marketing Manager | Percussion Software

Karo was born in Poland, and learned to speak English by watching "Saved by the Bell" reruns during her first summer in the U.S., which has left her unable to go through life without occasionally breaking the fourth wall. As Percussion's content marketing manager, she oversees and creates content that drives website traffic, engages followers, and helps fill the marketing and sales funnel. She writes about content management, content marketing, SEO, social media and web design, and how to make it all less complicated.