Businesses are rushing to get responsive design implemented, and perhaps you are too. But my question to you is this: do you know why you should?

You Want to Implement Responsive Web Design? Do You Know Why?

Fri Sep 6, 2013

If you just happen to be in the "know" in the web design world, then you'll have heard the term responsive design thrown around. Originally coined by Ethan Marcotte on May 2010, it really had not gained traction until these past 18 months. Now, everywhere you go web developers, sales, and marketing are throwing around the term. Businesses are rushing to get responsive design implemented, and perhaps you are too. But my question to you is this: do you know why you should?

Responsive design is simple.

By leveraging media queries to determine the resolution of the screen being used to sniff them out, a site, once it determines the resolution, can push out malleable grids, images, and types onto the screen in a cohesive manner. This serves to create a clean, fluid, and navigable site no matter the device.

Here's a great example. Open up a new tab and go to Percussion.com. Now re-size this browser window from full screen to half and then a quarter of its original size. What happens? The page responds to the size of the browser. It reorganizes itself into an efficient, clean, and navigable structure. This means no matter the device or monitor, the site will respond to the screens resolution. Smart phones, tablets, and laptops can be accommodated.

What Does Responsive Design Mean to You?

So what does this mean for your business or organization? It depends. How do you feel about SEO? If your answer is, "very important for tracking the health analytics of my site," then boy, do I have a good answer for you.

Because responsive utilizes a single URL with a single template design instead of leveraging two separate URLs with two different sets of analytics, which you would have to do with a mobile site, responsive allows for analytics to be captured to that single URL. This also means you don't have to develop content for multiple sites either. It means one thing: Bigger ROI. Not completely satisfied yet? What about scalability? That’s right, with a responsive design not only do you get better web tracking and efficiency through different viewing platforms, but for any future platforms, yet to be created, your site will work too.

In the past 18 months we've seen a large mix of new iPhones, Androids, laptops, and tablets. With responsive, you can count on your site being efficient and easy on the eyes, no matter the viewing source. What does that mean again? Yup, bigger ROI, and you don’t need me to tell you about the benefits of that.

Thoughts/comments/opinions/ or any malcontent on responsive design? I’d love to hear about them.