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Content Marketing: Make It Work

Fri Feb 8, 2013

Content marketing is on the rise, as reported in the B2B Marketing Trends 2012 report. Marketers are finding new ways to enhance their marketing programs with the use of content. Content is now mainstream but marketers find that the biggest barrier to a successful content marketing strategy is knowing where to start. 

Before diving head first into a content strategy, spend an hour with us and plot out what distribution channels you’re planning on feeding with your content – blog, emails, social or something else. Establishing the channels ahead of time will help you spend your time creating the right content for that audience. While there will be content marketing opportunities that pop up along the way, having a steady stream of fresh relevant content can go a long way in engaging your audience.

There is already a quick and efficient way out there that marketers have discovered,curating content. As defined by Rohit Bhargava, content curator is someone who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online. Taming the content flood online can not only enhance your current marketing programs but can also save you time from creating original content. When hand selecting content to share with your audience, you are able to provide your own unique perspective on that article and provide relevancy to your audience. 

In our upcoming free AMA webinar, "Content Marketing: Make It Work" on Feb 12th, at 1pm EST, I will be discussing with Aaron Dun, VP of Marketing and Strategy at Percussion real-world examples of companies who have made content marketing work for them.

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