Percussion WebTrends Analytics Integration Solution

Solution Overview

Percussion Software’s Rhythmyx Web Content Management (WCM) Solution and WebTrends Analytics solution have been tightly integrated to improve the customer experience online. Rhythmyx and WebTrends offer you a powerful solution with the capability and intelligence to stay ahead of your competition and keep customers coming back for more. Tracking the behaviors of your targeted audiences, measuring effectiveness of campaigns and learning the channels and sites they prefer to use is more important than ever.

Web Analytics as a stand alone solution provides the ability to gather and present information about Web usage. By integrating Rhythmyx WCM solution with the WebTrends Analytics solution, you gain the ability to understand the data in the context of your site’s content and structure. Then you can link it back to the content management system, so that you can take action by modifying the site using the data to enhance the experience of your Web site visitors.

Key Features

Central Tag Management allows those managing the customer segmentation, campaigns and promotions to centrally define the tag values that are to be used on the content, ensuring that all content is tagged for optimal analytics tracking. Therefore areas of usage such as sub-sites, regions and campaign landing pages will be tagged consistently and automatically whenever the content is placed within the specified area.

• Integrated Analytics Reports enables the user to directly link from the Rhythmyx user interface to reports offered by WebTrends Analytics including:
• WebTrends SmartView – View Web site traffic overlaid directly onto your existing Web pages for instant insight into where customers are going.
• WebTrends 5-Point Scenario Analysis – A visual conversion analysis for campaigns and other promotions that tells you exactly where customers are on the path to conversion, and if they are dropping off – where and why.
• The Rhythmyx WebTrends Analytics Solution’s Active Reporting means that your analytics reports are no longer static. From relevant WebTrends page level reports, such as the WebTrends SmartView, the user may click directly into the corresponding Rhythmyx user interface to modify the page or elements within it. Notice a page being clicked on multiple times? Add a cross promotion to it instantly by switching into Rhythmyx and dragging and dropping the new item onto the page.

Solution Benefits

• Links directly to the Rhythmyx user interface and WebTrends Analytics package, ensuring that Web analytic data will be meaningful for actual business decisions.
• Allows real-time Web usage data to be used to prioritize, group and rearrange content for maximum impact.
• Automates the entire tagging process, enforcing consistent targeting, segmentation and other categorization methods across all content.
• Provides analysis in easy visual displays, such as WebTrends SmartView that allows you to see Website traffic overlaid directly onto your existing Web pages for an instant sense of where customers are going.
• Enables market leading conversion reports such as WebTrends 5-Point Scenario Analysis providing visual conversion analysis for campaigns and other promotions, which pinpoints precisely where and why customers are on the path to conversion.

Further Information

Miss the WebTrends Integration Solution Webcast?
It included Vern Imrich, Percussion's Chief Technology Officer, and Nate Barad,
Percussion's Director of Solutions, as well as WebTrend's David Johnson, Senior
Sales Engineer.
Click here to download it today and stay tuned for further solutions!

For further information please see our data sheet:
WebTrends Analytics Solution Integration Data Sheet (.PDF - 0.5mb)