Percussion Community Marketing Solution

Solution Overview

In the new online world of social computing or “Web 2.0,” traditional push marketing is giving way to a more community-oriented approach. To better engage with customers and prospects, site visitors are given a more active role in site content through use of new social channels such as Blogs and RSS Feeds. Customers are also encouraged to participate as contributors rather than simply consumers of content. This User-Generated Content (UGC) capability elevates interest and interactivity within the site and fosters peer-to-peer viral marketing. But this new online world also presents its own set of challenges. Empowering visitors with contribution and new social channels can mean a dramatic loss of control compared to traditional marketing methods. The key for marketers is implementing the right mix of control and the new social, community-oriented, approach.

Percussion’s Community Marketing Solution provides the answer. The Community Marketing Solution enables marketers to quickly leverage Blogs, RSS Feeds, External Content Feeds and User-Generated Content as part of their ongoing marketing efforts, without sacrificing the controls and accountability that marketing management requires. The Solution adopts a “best of both worlds” approach that enables marketers to decide how much to embrace the new social media, and how best to apply constraints by selecting, utilizing and processing only the most effective content and channels for any given initiative.

Importing and exporting items to and from Rhythmyx just got much easier.

 

Key Features

Percussion’s Community Marketing Solution combines the Rhythmyx Web Content Management (WCM) platform with a variety of new “Web 2.0” channels enabling the business to mix and match community-driven content with traditional Web publishing initiatives. The Solution includes the following key features:

• Blogs
  • Blog Publishing – Enables business users to create and process blog content with Rhythmyx based workflow approval and audit processes, then publish into new or existing blog channels to leverage blog-specific delivery features such as trackbacks, pings, comments and blog search engines such as Technorati.
  • Blog Capture – Allows business users to review blog comments and posts submitted outside of Rhythmyx and select them for capture into Rhythmyx. These captured comments and posts can then be reused anywhere throughout the Web sites managed by Rhythmyx.
• RSS Feeds
  • Feed Automation – Enables Rhythmyx users to turn any home page, list, or other existing page element on a site into an RSS feed to which site visitors can subscribe. Any changes made to the content will be reflected automatically in the feed.
  • Feed Management – Provides explicit control to create RSS Feeds separately from existing pages or areas of a site. Simply create the Feed and add content into it, then approve the Feed to go live.
• External Content Capture
  • RSS Feed Capture – Once configured, Rhythmyx acts as a Feed reader for any external site’s RSS Feed. All content in the external feed will appear automatically as reusable content in Rhythmyx on a periodic basis (as defined in the configuration). RSS Feed Capture enables content capture from any site with RSS feeds, but is particularly well suited for social sites and online communities where content sharing is prevalent.
• User Generated Content
  • Comments – capture plain text “comments” submitted by visitors to your site. Comment submission capability can be attached to any page or page element, and also displayed in aggregate.
  • Articles – capture rich text “articles” such as product reviews or testimonials submitted by visitors to your site. Articles are typically approved in Rhythmyx workflow before going live on the site.
  • Images – capture images submitted by site visitors and use as any other image content in Rhythmyx.
  • Media and Files – capture any other type of media or file upload submitted by site visitors and use as content objects in Rhythmyx.

Solution Benefits

Percussion’s Community Marketing Solution allows marketers to finally embrace and leverage the previously separate and unconstrained world of Blogs, RSS, Social Sites and User-Generated Content to to achieve fundamental marketing goals, including increased customer loyalty, wider brand awareness, more effective lead generation and prospect qualification as well as improved sales lead conversion. The Solution allows marketers to:

• Increase social traffic to your Web sites by incorporating blog content into them and through delivering managed content through any blog channel.
• Maintain and consistently deliver branding and content across multiple channels.
• Keep your customers instantly informed and up-to-date by distributing any content through the RSS Feed subscriber channel.
• Add relevancy and broaden your site’s market appeal by incorporating social content from external sources and reusing it throughout your site.
• Improve customer loyalty and community, as well as adding “word of mouth” legitimacy to offers and promotions by enabling site visitors to contribute directly to site content.

Further Information

Miss the Community Marketing Webcast?
It included Vern Imrich, Percussion's Chief Technology Officer, and Nate Barad, Percussion's Director of Solutions!
See it today and stay tuned for further solutions to enhance your Rhythmyx platform.

For further information please see our data sheet:
Community Marketing Data sheet (.PDF file - 0.5mb)