The growth of new content types, the emergence of new channels, and the increased expectations of customers are all driving significant change in web content management. Now, content and collaboration professionals need to remember that the "C" in WCM no longer stands for just content. Instead, they must keep in mind these additional Cs as well: context, channel, consistency, community, consumer behavior, and creation.
This Forrester report explores the 7 Cs of web content management and explains the importance of each factor. Inside this report you will learn:
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