This question leads to many difficult discussions both internally and with the vendors as the best way forward is considered. This document is designed to help all those involved—from marketing to IT to finance—define the elements of the project and provide a framework for decision making.
It provides context around the evolution of the WCM product market and the kinds of opportunities that are “coming next.” It further proposes a way forward where the IT team is able to focus on the true points of competitive differentiation, while marketing has the flexibility to take advantage of the full web opportunity, and finance has a cost justification model for each component of the process.
This document will help you define the elements of the project and provide a framework for decision making. Download it now!